[{"data":1,"prerenderedAt":424},["ShallowReactive",2],{"compare-/en/compare/trustdata-vs-elevar-en":3},{"id":4,"title":5,"body":6,"description":369,"extension":370,"meta":371,"navigation":417,"path":418,"seo":419,"stem":422,"__hash__":423},"content_en/compare/trustdata-vs-elevar.md","TrustData vs Elevar: Full Comparison (2026)",{"type":7,"value":8,"toc":360},"minimark",[9,14,18,21,24,28,256,260,263,291,294,298,301,345,349,352],[10,11,13],"h2",{"id":12},"trustdata-vs-elevar-tracking-tool-vs-analytics-platform","TrustData vs Elevar: Tracking Tool vs Analytics Platform",[15,16,17],"p",{},"Elevar is a Shopify-focused server-side tracking tool. It specializes in Google Tag Manager server containers, conversion forwarding to Google and Meta, and data layer management for Shopify DTC brands.",[15,19,20],{},"TrustData is an independent marketing analytics platform. First-party tracking is one layer of it; the platform also delivers multi-touch attribution, AI visibility monitoring across 7 engines, Lumen anomaly triage, and a unified decision layer.",[15,22,23],{},"The two tools overlap on tracking. They diverge everywhere else.",[10,25,27],{"id":26},"feature-by-feature-comparison","Feature-by-Feature Comparison",[29,30,31,47],"table",{},[32,33,34],"thead",{},[35,36,37,41,44],"tr",{},[38,39,40],"th",{},"Feature",[38,42,43],{},"TrustData",[38,45,46],{},"Elevar",[48,49,50,65,78,91,104,117,130,143,155,167,179,191,204,217,230,243],"tbody",{},[35,51,52,59,62],{},[53,54,55],"td",{},[56,57,58],"strong",{},"Primary purpose",[53,60,61],{},"Full marketing analytics platform",[53,63,64],{},"Server-side tracking + GTM forwarding",[35,66,67,72,75],{},[53,68,69],{},[56,70,71],{},"Traffic capture rate",[53,73,74],{},"92–98% (first-party SDK from your domain)",[53,76,77],{},"Similar when properly configured via GTM",[35,79,80,85,88],{},[53,81,82],{},[56,83,84],{},"Stack support",[53,86,87],{},"Shopify, WooCommerce, BigCommerce, custom",[53,89,90],{},"Shopify-first",[35,92,93,98,101],{},[53,94,95],{},[56,96,97],{},"GTM server container",[53,99,100],{},"Not required; works independently",[53,102,103],{},"Core product",[35,105,106,111,114],{},[53,107,108],{},[56,109,110],{},"Multi-touch attribution",[53,112,113],{},"DDA + 5 classic models, included",[53,115,116],{},"Not included",[35,118,119,124,127],{},[53,120,121],{},[56,122,123],{},"Conversion deduplication",[53,125,126],{},"Against Shopify/CRM ground truth",[53,128,129],{},"Partial, via data layer hygiene",[35,131,132,137,140],{},[53,133,134],{},[56,135,136],{},"AI visibility monitoring",[53,138,139],{},"7 engines, included",[53,141,142],{},"None",[35,144,145,150,153],{},[53,146,147],{},[56,148,149],{},"Brand Visibility Index",[53,151,152],{},"0–100 daily score",[53,154,142],{},[35,156,157,162,165],{},[53,158,159],{},[56,160,161],{},"GEO page audits",[53,163,164],{},"Automated content scoring",[53,166,142],{},[35,168,169,174,177],{},[53,170,171],{},[56,172,173],{},"Incrementality testing",[53,175,176],{},"Geo holdouts, time holdouts",[53,178,142],{},[35,180,181,186,189],{},[53,182,183],{},[56,184,185],{},"Budget optimizer",[53,187,188],{},"Response curves + verdicts",[53,190,142],{},[35,192,193,198,201],{},[53,194,195],{},[56,196,197],{},"Anomaly triage agent",[53,199,200],{},"Lumen: 3-layer investigation",[53,202,203],{},"Monitoring on pixel firing",[35,205,206,211,214],{},[53,207,208],{},[56,209,210],{},"Unified dashboard",[53,212,213],{},"Yes, ads + site + orders",[53,215,216],{},"No (Elevar is a pipeline, not a UI)",[35,218,219,224,227],{},[53,220,221],{},[56,222,223],{},"Server-side conversions (CAPI)",[53,225,226],{},"Google, Meta, TikTok, native",[53,228,229],{},"Google, Meta, TikTok, via GTM",[35,231,232,237,240],{},[53,233,234],{},[56,235,236],{},"Data hosting",[53,238,239],{},"EU-hosted",[53,241,242],{},"US-hosted",[35,244,245,250,253],{},[53,246,247],{},[56,248,249],{},"Pricing (entry)",[53,251,252],{},"From EUR 49/month",[53,254,255],{},"From ~USD 40–100/month",[10,257,259],{"id":258},"where-elevar-wins","Where Elevar Wins",[15,261,262],{},"Elevar has a specific, defensible niche: Shopify server-side tracking done by teams that live in GTM.",[264,265,266,273,279,285],"ul",{},[267,268,269,272],"li",{},[56,270,271],{},"GTM expertise",": Deep server-container integration for teams standardized on Google Tag Manager as their tracking layer.",[267,274,275,278],{},[56,276,277],{},"Shopify data layer",": Mature Shopify data layer management that simplifies event consistency across themes, headless setups, and checkout extensions.",[267,280,281,284],{},[56,282,283],{},"Focused scope",": Doesn't try to be an analytics platform; does one thing well.",[267,286,287,290],{},[56,288,289],{},"Shopify community",": Strong presence in the Shopify-agency ecosystem and app store reviews.",[15,292,293],{},"If your team is tracking-heavy, GTM-standardized, and your analytics sit elsewhere (GA4, Triple Whale, Looker), Elevar fits neatly into that stack.",[10,295,297],{"id":296},"where-trustdata-wins","Where TrustData Wins",[15,299,300],{},"TrustData is a different scope and a different solution for brands that want tracking, attribution, and decisions under one roof.",[264,302,303,309,315,321,327,333,339],{},[267,304,305,308],{},[56,306,307],{},"Full analytics platform",": You don't just get server-side conversions — you get attribution, AI visibility, incrementality, Lumen, and a dashboard. Elevar delivers one layer; TrustData delivers all three (observability, measurement, decision).",[267,310,311,314],{},[56,312,313],{},"AI visibility in every tier",": Monitoring across ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, DeepSeek. Elevar does not cover AI visibility at any tier.",[267,316,317,320],{},[56,318,319],{},"GTM-independent",": The TrustData SDK and server-side conversions work with or without GTM. For brands who don't want to standardize on GTM, TrustData removes that constraint.",[267,322,323,326],{},[56,324,325],{},"Multi-stack",": Not Shopify-locked. Same dashboard for WooCommerce, BigCommerce, custom stacks, B2B pipelines.",[267,328,329,332],{},[56,330,331],{},"Lumen",": Real anomaly triage, not just pixel-fire monitoring. A structured 30–60 minute investigation with a verdict.",[267,334,335,338],{},[56,336,337],{},"EU hosting",": Data residency in the European Union by default.",[267,340,341,344],{},[56,342,343],{},"Consolidation economics",": For a brand paying for Elevar plus a separate attribution tool plus a separate AI visibility tool, TrustData replaces all three at typically lower total cost.",[10,346,348],{"id":347},"the-real-question-tracking-layer-or-decision-layer","The Real Question: Tracking Layer or Decision Layer?",[15,350,351],{},"Elevar is a tracking tool, full stop. It does that tracking well for Shopify teams in a GTM-centric stack.",[15,353,354,355,359],{},"TrustData is an analytics platform that happens to include first-party tracking. If you want the tracking piece solved, Elevar is a clean choice. If you want the tracking piece solved ",[356,357,358],"em",{},"and"," know what to do with the data — attribution, AI visibility, incrementality, budget decisions — TrustData delivers all of it in one place, on a broader stack, with AI visibility included.",{"title":361,"searchDepth":362,"depth":362,"links":363},"",2,[364,365,366,367,368],{"id":12,"depth":362,"text":13},{"id":26,"depth":362,"text":27},{"id":258,"depth":362,"text":259},{"id":296,"depth":362,"text":297},{"id":347,"depth":362,"text":348},"Elevar is a Shopify server-side tracking tool focused on GTM. TrustData is a full marketing analytics platform with AI visibility in every tier. Here's an objective feature-by-feature breakdown.","md",{"publishedAt":372,"updatedAt":372,"badge":373,"type":375,"cta":376,"faq":381,"related":400,"author":413},"2026-04-16",{"label":374},"Tracking","cornerstone",{"title":377,"description":378,"label":379,"url":380},"Tracking + attribution + AI visibility in one platform","TrustData covers first-party tracking, attribution, AI visibility, and budget optimization. 14-day free trial, from EUR 49/month.","Start free trial","https://app.trustdata.tech",[382,385,388,391,394,397],{"question":383,"answer":384},"Is TrustData a replacement for Elevar?","For Shopify brands that use Elevar primarily for server-side conversion forwarding to Google and Meta, TrustData covers the same need plus adds multi-touch attribution, AI visibility across 7 engines, Lumen anomaly triage, incrementality testing, and a unified dashboard. Elevar is a tracking-forwarding tool; TrustData is the full analytics platform. Brands that move off Elevar typically do so when they realize they need attribution and AI visibility, not just a GTM pipeline.",{"question":386,"answer":387},"Does Elevar have AI visibility monitoring?","No. Elevar is focused on server-side tracking and conversion forwarding via Google Tag Manager. It does not monitor how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, or other engines. TrustData includes AI visibility in every plan with daily probes across 7 AI engines, Brand Visibility Index, share of voice, and GEO page audits.",{"question":389,"answer":390},"Does TrustData replace my Google Tag Manager setup?","TrustData works alongside or instead of GTM depending on your setup. The TrustData JavaScript SDK loads from your own domain and sends events directly to your tracking pipeline; server-side conversions are forwarded to Google Enhanced Conversions, Meta CAPI, and TikTok Events API via native connectors, without GTM. If you already run a GTM server container, TrustData coexists with it; the attribution and AI visibility layers do not depend on GTM either way.",{"question":392,"answer":393},"How does the pricing compare?","Elevar pricing starts around USD 40–100/month for Shopify plans and scales with GMV and features. TrustData starts at EUR 49/month with AI visibility included in every tier. On entry plans the headline prices are comparable; the key difference is scope: Elevar buys you tracking-forwarding, TrustData buys you tracking-forwarding plus multi-touch attribution plus AI visibility plus Lumen observability. For brands that already own Elevar, TrustData is typically a consolidation win rather than an addition.",{"question":395,"answer":396},"Does TrustData support non-Shopify stacks?","Yes. TrustData supports Shopify, WooCommerce, BigCommerce, and custom stacks via the JavaScript SDK and REST API. Elevar is Shopify-first, with limited support beyond that ecosystem. For brands planning expansion into non-Shopify regions or multi-stack operations, TrustData is the portable choice.",{"question":398,"answer":399},"Is TrustData GDPR compliant?","Yes. TrustData uses dual tracking logic: anonymous server-side without consent, full first-party with consent. All data is EU-hosted. Elevar is US-based with GDPR capability dependent on how you configure GTM and consent mode. For EU-native brands, TrustData's EU-by-default posture removes a layer of DPA and data-residency complexity.",[401,405,409],{"title":402,"url":403,"description":404},"What is First-Party Tracking?","/learn/first-party-tracking","Why first-party tracking captures 92–98% of your traffic vs GA4's 60–70%.",{"title":406,"url":407,"description":408},"First-Party Tracking Product","/product/tracking","TrustData's first-party SDK, server-side conversions, and exports.",{"title":410,"url":411,"description":412},"Multi-Touch Attribution","/product/attribution","Six attribution models on deduplicated first-party data.",{"name":414,"url":415,"role":416},"Martin Préjean","/about","Founder",true,"/compare/trustdata-vs-elevar",{"title":420,"description":421},"TrustData vs Elevar: full comparison (2026)","Elevar is Shopify GTM server-side tracking. TrustData delivers tracking + attribution + AI visibility + Lumen in one platform, on a broader stack.","compare/trustdata-vs-elevar","RmyaU5fBakiNSt9-c6ZoFirCRg91debQ38QAaMPh05o",1777026716569]