[{"data":1,"prerenderedAt":431},["ShallowReactive",2],{"compare-/en/compare/trustdata-vs-hyros-en":3},{"id":4,"title":5,"body":6,"description":376,"extension":377,"meta":378,"navigation":424,"path":425,"seo":426,"stem":429,"__hash__":430},"content_en/compare/trustdata-vs-hyros.md","TrustData vs Hyros: Full Comparison (2026)",{"type":7,"value":8,"toc":367},"minimark",[9,14,18,21,24,28,269,273,276,304,307,311,314,357,361,364],[10,11,13],"h2",{"id":12},"trustdata-vs-hyros-dr-specialist-vs-independent-analytics-platform","TrustData vs Hyros: DR Specialist vs Independent Analytics Platform",[15,16,17],"p",{},"Hyros is a direct-response attribution platform. Its core audience is info-product marketers, coaches, course sellers, and long-form sales funnels where a single customer journey can span weeks and include webinars, calls, and email nurturing. Long attribution windows and call tracking are first-class features.",[15,19,20],{},"TrustData is an independent marketing analytics platform for e-commerce brands, marketing agencies, and SaaS companies. It covers three levels: observability (is my data reliable), measurement (what drives revenue), and decision (where to invest). AI visibility across 7 engines is included in every tier.",[15,22,23],{},"Both tools do multi-touch attribution on first-party data. They target different business models.",[10,25,27],{"id":26},"feature-by-feature-comparison","Feature-by-Feature Comparison",[29,30,31,47],"table",{},[32,33,34],"thead",{},[35,36,37,41,44],"tr",{},[38,39,40],"th",{},"Feature",[38,42,43],{},"TrustData",[38,45,46],{},"Hyros",[48,49,50,65,77,90,103,116,129,141,154,166,178,191,204,217,230,243,256],"tbody",{},[35,51,52,59,62],{},[53,54,55],"td",{},[56,57,58],"strong",{},"Primary audience",[53,60,61],{},"E-commerce, agencies, SaaS",[53,63,64],{},"Info products, coaching, DR",[35,66,67,72,75],{},[53,68,69],{},[56,70,71],{},"Traffic capture rate",[53,73,74],{},"92–98% (first-party server-side)",[53,76,74],{},[35,78,79,84,87],{},[53,80,81],{},[56,82,83],{},"Attribution window",[53,85,86],{},"Configurable up to 90 days",[53,88,89],{},"Long windows (30+ days) native",[35,91,92,97,100],{},[53,93,94],{},[56,95,96],{},"Multi-touch attribution",[53,98,99],{},"DDA + 5 classic models",[53,101,102],{},"DDA-style with DR focus",[35,104,105,110,113],{},[53,106,107],{},[56,108,109],{},"Conversion deduplication",[53,111,112],{},"Against Shopify/CRM ground truth",[53,114,115],{},"Against CRM ground truth",[35,117,118,123,126],{},[53,119,120],{},[56,121,122],{},"Call tracking",[53,124,125],{},"Via webhook (CallRail, Aircall, Twilio)",[53,127,128],{},"Native",[35,130,131,136,139],{},[53,132,133],{},[56,134,135],{},"SMS tracking",[53,137,138],{},"Via webhook",[53,140,128],{},[35,142,143,148,151],{},[53,144,145],{},[56,146,147],{},"AI visibility monitoring",[53,149,150],{},"7 engines in every tier",[53,152,153],{},"None",[35,155,156,161,164],{},[53,157,158],{},[56,159,160],{},"Brand Visibility Index",[53,162,163],{},"0–100 daily score",[53,165,153],{},[35,167,168,173,176],{},[53,169,170],{},[56,171,172],{},"GEO page audits",[53,174,175],{},"Automated content scoring",[53,177,153],{},[35,179,180,185,188],{},[53,181,182],{},[56,183,184],{},"Incrementality testing",[53,186,187],{},"Geo holdouts, time holdouts",[53,189,190],{},"Limited",[35,192,193,198,201],{},[53,194,195],{},[56,196,197],{},"Anomaly triage agent",[53,199,200],{},"Lumen: 3-layer investigation",[53,202,203],{},"Alerts only",[35,205,206,211,214],{},[53,207,208],{},[56,209,210],{},"Budget optimizer",[53,212,213],{},"Response curves + verdicts",[53,215,216],{},"DR spend optimization",[35,218,219,224,227],{},[53,220,221],{},[56,222,223],{},"E-commerce integrations",[53,225,226],{},"Shopify, WooCommerce, BigCommerce, custom",[53,228,229],{},"Limited e-commerce focus",[35,231,232,237,240],{},[53,233,234],{},[56,235,236],{},"Agency multi-client",[53,238,239],{},"Unlimited orgs, white-label",[53,241,242],{},"Available",[35,244,245,250,253],{},[53,246,247],{},[56,248,249],{},"Data hosting",[53,251,252],{},"EU-hosted",[53,254,255],{},"US-hosted",[35,257,258,263,266],{},[53,259,260],{},[56,261,262],{},"Pricing (entry)",[53,264,265],{},"From EUR 49/month",[53,267,268],{},"From ~USD 197/month",[10,270,272],{"id":271},"where-hyros-wins","Where Hyros Wins",[15,274,275],{},"Hyros is a DR-specialist tool with features built around that audience:",[277,278,279,286,292,298],"ul",{},[280,281,282,285],"li",{},[56,283,284],{},"Call + SMS tracking native",": First-class integration for DR businesses where phone conversions are critical. Hyros attributes calls back to ad touchpoints; TrustData needs a webhook integration for the same.",[280,287,288,291],{},[56,289,290],{},"Long sales cycle focus",": Native handling of multi-week DR funnels with webinars, email sequences, and sales calls.",[280,293,294,297],{},[56,295,296],{},"DR ad platform integrations",": Deep Meta and Google Ads integrations tuned for DR optimization signals.",[280,299,300,303],{},[56,301,302],{},"Info-product playbooks",": Established playbooks and community in the info-product, coaching, and online education space.",[15,305,306],{},"For a coach, course seller, or info-product advertiser spending heavily on Meta Ads with phone-based conversions, Hyros is purpose-built for that business model.",[10,308,310],{"id":309},"where-trustdata-wins","Where TrustData Wins",[15,312,313],{},"TrustData is built for a broader set of business models with different priorities:",[277,315,316,322,328,334,340,345,351],{},[280,317,318,321],{},[56,319,320],{},"E-commerce and SaaS scope",": Native Shopify, WooCommerce, BigCommerce, and custom-stack integrations. TrustData's attribution, dashboards, and reports are tuned for web-commerce conversions and SaaS lifecycle metrics.",[280,323,324,327],{},[56,325,326],{},"AI visibility included",": Monitoring across 7 AI engines in every tier. Hyros has no AI visibility layer; for brands whose next acquisition channel is AI-generated answers, that gap matters.",[280,329,330,333],{},[56,331,332],{},"Lumen observability",": Structured anomaly investigation when tracking breaks or conversions drop. Hyros alerts; Lumen diagnoses.",[280,335,336,339],{},[56,337,338],{},"Incrementality built in",": Geo holdouts and time holdouts on the Measure tier. Hyros is primarily attribution, not incrementality.",[280,341,342,344],{},[56,343,236],{},": Dedicated agency tier with unlimited orgs, white-label reports, and volume discounts (30–40% off). Hyros offers agency access but less structured.",[280,346,347,350],{},[56,348,349],{},"EU hosting",": Data residency in the European Union by default. Important for European agencies and EU-native brands.",[280,352,353,356],{},[56,354,355],{},"Pricing",": Significantly cheaper at the entry tier, with AI visibility included rather than paid separately.",[10,358,360],{"id":359},"the-real-question-dr-specialist-or-broad-platform","The Real Question: DR Specialist or Broad Platform?",[15,362,363],{},"If your business is info products, coaching, or long-form DR sales funnels heavily reliant on phone conversions, Hyros is built for your model. Its call-tracking and long-window attribution are real differentiators.",[15,365,366],{},"If your business is e-commerce, SaaS, or an agency serving either, TrustData covers attribution, AI visibility, incrementality, and observability in one platform at a lower price — with the AI visibility layer that will matter more every year as discovery shifts to AI-generated answers.",{"title":368,"searchDepth":369,"depth":369,"links":370},"",2,[371,372,373,374,375],{"id":12,"depth":369,"text":13},{"id":26,"depth":369,"text":27},{"id":271,"depth":369,"text":272},{"id":309,"depth":369,"text":310},{"id":359,"depth":369,"text":360},"Hyros is a direct-response attribution platform for long-form sales funnels. TrustData is a full marketing analytics platform with AI visibility in every tier. Here's an objective feature-by-feature breakdown.","md",{"publishedAt":379,"updatedAt":379,"badge":380,"type":382,"cta":383,"faq":388,"related":407,"author":420},"2026-04-16",{"label":381},"Attribution","cornerstone",{"title":384,"description":385,"label":386,"url":387},"Independent attribution + AI visibility for every business type","TrustData covers tracking, attribution, AI visibility, and budget optimization for e-commerce, agencies, and SaaS. 14-day free trial, from EUR 49/month.","Start free trial","https://app.trustdata.tech",[389,392,395,398,401,404],{"question":390,"answer":391},"Is TrustData a replacement for Hyros?","For direct-response advertisers running info products, coaching, and long-form sales funnels, Hyros has a strong niche with call-tracking and long attribution windows. TrustData covers the core attribution need — multi-touch across paid platforms with conversion deduplication — and adds AI visibility across 7 engines, incrementality testing, and Lumen anomaly triage. For e-commerce, SaaS, and marketing agencies, TrustData is a broader fit. For pure DR with long sales cycles and heavy phone conversions, Hyros has DR-specific features TrustData doesn't prioritize.",{"question":393,"answer":394},"Does Hyros have AI visibility monitoring?","No. Hyros is focused on DR attribution, long attribution windows, and call tracking. It does not monitor how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, or other engines. TrustData includes AI visibility in every plan with daily probes across 7 AI engines, Brand Visibility Index, share of voice, and GEO page audits.",{"question":396,"answer":397},"How does the attribution window compare?","Hyros is known for long attribution windows (30+ days) suited to DR info-product funnels with high-consideration purchases. TrustData supports configurable attribution windows up to 90 days and uses multi-touch DDA across 6 models. For DR funnels with multi-week sales cycles, both tools can cover the measurement need; TrustData adds the AI visibility layer that Hyros does not.",{"question":399,"answer":400},"How does the pricing compare?","Hyros pricing is custom-quoted, typically starting around USD 197–499/month for the entry tiers and scaling with ad spend and features. TrustData starts at EUR 49/month (Track) and the Measure tier with full multi-touch attribution is EUR 149/month, with AI visibility included. On entry plans TrustData is significantly cheaper and covers a broader scope.",{"question":402,"answer":403},"Does TrustData support call tracking?","TrustData supports call tracking via webhook integrations with third-party call-tracking providers (CallRail, Aircall, Twilio). Hyros has native call-tracking and SMS integration built in, which matters for DR businesses where phone conversions are core. For e-commerce and SaaS brands where conversions are primarily web-based, TrustData's webhook approach is sufficient.",{"question":405,"answer":406},"Is TrustData GDPR compliant?","Yes. TrustData uses dual tracking logic: anonymous server-side without consent, full first-party with consent. All data is EU-hosted. Hyros is US-based with limited EU-specific tooling. For EU and UK brands subject to ePrivacy and UK GDPR, TrustData's EU-by-default posture simplifies compliance.",[408,412,416],{"title":409,"url":410,"description":411},"What is Marketing Attribution?","/learn/marketing-attribution","How multi-touch attribution works and why last-click is misleading.",{"title":413,"url":414,"description":415},"Multi-Touch Attribution","/product/attribution","Six attribution models on deduplicated first-party data.",{"title":417,"url":418,"description":419},"What is AI Visibility?","/learn/ai-visibility","The metric that replaces rankings as search shifts to AI-generated answers.",{"name":421,"url":422,"role":423},"Martin Préjean","/about","Founder",true,"/compare/trustdata-vs-hyros",{"title":427,"description":428},"TrustData vs Hyros: full comparison (2026)","Hyros is long-form DR attribution, info-product focused. TrustData covers the same attribution plus AI visibility and a broader e-commerce scope, from EUR 49/month.","compare/trustdata-vs-hyros","eoqOAY2NjCWMYI0YigpsNBRjIkjViFF24TKJK08_xDY",1777026716614]