[{"data":1,"prerenderedAt":414},["ShallowReactive",2],{"compare-/en/compare/trustdata-vs-northbeam-en":3},{"id":4,"title":5,"body":6,"description":359,"extension":360,"meta":361,"navigation":407,"path":408,"seo":409,"stem":412,"__hash__":413},"content_en/compare/trustdata-vs-northbeam.md","TrustData vs Northbeam: Full Comparison (2026)",{"type":7,"value":8,"toc":350},"minimark",[9,14,18,21,24,28,257,261,264,292,295,299,302,340,344,347],[10,11,13],"h2",{"id":12},"trustdata-vs-northbeam-attribution-depth-at-different-prices","TrustData vs Northbeam: Attribution Depth at Different Prices",[15,16,17],"p",{},"Northbeam is a DTC marketing attribution platform with multi-touch attribution, media mix modeling (MMM), and creative analytics. It targets mid-market and enterprise brands spending EUR 1M+ monthly across Meta, Google, and TikTok Ads.",[15,19,20],{},"TrustData is an independent marketing analytics platform covering observability (is your data reliable), measurement (what drives revenue), and decision (where to invest). AI visibility across 7 engines is included in every tier.",[15,22,23],{},"Both platforms share the attribution core. They diverge on AI visibility, observability, EU coverage, and price.",[10,25,27],{"id":26},"feature-by-feature-comparison","Feature-by-Feature Comparison",[29,30,31,47],"table",{},[32,33,34],"thead",{},[35,36,37,41,44],"tr",{},[38,39,40],"th",{},"Feature",[38,42,43],{},"TrustData",[38,45,46],{},"Northbeam",[48,49,50,65,78,91,104,117,130,142,154,167,180,193,206,218,231,244],"tbody",{},[35,51,52,59,62],{},[53,54,55],"td",{},[56,57,58],"strong",{},"Traffic capture rate",[53,60,61],{},"92–98% (first-party server-side)",[53,63,64],{},"85–95% (pixel + server-side)",[35,66,67,72,75],{},[53,68,69],{},[56,70,71],{},"Multi-touch attribution",[53,73,74],{},"DDA + 5 classic models",[53,76,77],{},"DDA + classic models",[35,79,80,85,88],{},[53,81,82],{},[56,83,84],{},"Conversion deduplication",[53,86,87],{},"Against Shopify/CRM ground truth",[53,89,90],{},"Against platform + order data",[35,92,93,98,101],{},[53,94,95],{},[56,96,97],{},"Incrementality testing",[53,99,100],{},"Geo holdouts, time holdouts, platform lift",[53,102,103],{},"Geo holdouts, lift tests",[35,105,106,111,114],{},[53,107,108],{},[56,109,110],{},"Media mix modeling (MMM)",[53,112,113],{},"On roadmap (Optimize and Prove tiers)",[53,115,116],{},"Yes, core offering",[35,118,119,124,127],{},[53,120,121],{},[56,122,123],{},"AI visibility monitoring",[53,125,126],{},"7 engines in every tier",[53,128,129],{},"None",[35,131,132,137,140],{},[53,133,134],{},[56,135,136],{},"Brand Visibility Index",[53,138,139],{},"0–100 daily score",[53,141,129],{},[35,143,144,149,152],{},[53,145,146],{},[56,147,148],{},"GEO page audits",[53,150,151],{},"Automated content scoring",[53,153,129],{},[35,155,156,161,164],{},[53,157,158],{},[56,159,160],{},"Anomaly triage agent",[53,162,163],{},"Lumen: 3-layer investigation with verdict",[53,165,166],{},"Alerts only",[35,168,169,174,177],{},[53,170,171],{},[56,172,173],{},"Creative analytics",[53,175,176],{},"Included, ad-level performance",[53,178,179],{},"Deep, including creative fatigue modeling",[35,181,182,187,190],{},[53,183,184],{},[56,185,186],{},"Agency multi-client",[53,188,189],{},"Unlimited orgs, white-label, volume discounts",[53,191,192],{},"Available, enterprise pricing",[35,194,195,200,203],{},[53,196,197],{},[56,198,199],{},"Data hosting",[53,201,202],{},"EU-hosted",[53,204,205],{},"US-hosted",[35,207,208,213,216],{},[53,209,210],{},[56,211,212],{},"Server-side conversions (CAPI)",[53,214,215],{},"Google, Meta, TikTok",[53,217,215],{},[35,219,220,225,228],{},[53,221,222],{},[56,223,224],{},"Pricing (entry)",[53,226,227],{},"From EUR 49/month",[53,229,230],{},"From ~USD 1,000/month",[35,232,233,238,241],{},[53,234,235],{},[56,236,237],{},"Pricing (growth)",[53,239,240],{},"From EUR 149/month (Measure)",[53,242,243],{},"Enterprise quotes",[35,245,246,251,254],{},[53,247,248],{},[56,249,250],{},"Time to first value",[53,252,253],{},"Days",[53,255,256],{},"Weeks",[10,258,260],{"id":259},"where-northbeam-wins","Where Northbeam Wins",[15,262,263],{},"Northbeam is a solid enterprise attribution platform with strengths TrustData does not yet match:",[265,266,267,274,280,286],"ul",{},[268,269,270,273],"li",{},[56,271,272],{},"Media mix modeling depth",": Mature MMM with saturation curves, adstock decay, and brand-level reporting. TrustData ships MTA + incrementality today; full MMM is on the roadmap.",[268,275,276,279],{},[56,277,278],{},"Enterprise brand-level reporting",": Deep dashboards tuned for portfolio-scale DTC brands with dedicated CSMs.",[268,281,282,285],{},[56,283,284],{},"Creative fatigue modeling",": Advanced ad-level analytics for creative teams running dozens of variants daily.",[268,287,288,291],{},[56,289,290],{},"Account-level support",": High-touch onboarding and ongoing analytics support included at enterprise tiers.",[15,293,294],{},"For brands with EUR 5M+ monthly ad spend and dedicated analytics teams, Northbeam's MMM layer and account management can justify the premium price.",[10,296,298],{"id":297},"where-trustdata-wins","Where TrustData Wins",[15,300,301],{},"TrustData is built for the 90%+ of brands below enterprise scale, and for the market shift already underway:",[265,303,304,310,316,322,328,334],{},[268,305,306,309],{},[56,307,308],{},"AI visibility included",": The only marketing analytics platform with AI search monitoring across 7 engines in every tier. For brands under EUR 10M revenue, AI visibility is increasingly where discovery happens, and Northbeam does not cover it.",[268,311,312,315],{},[56,313,314],{},"Lumen observability",": When tracking breaks or conversions drop, Lumen runs a structured 30–60 minute investigation and returns a verdict. Northbeam alerts; Lumen investigates.",[268,317,318,321],{},[56,319,320],{},"Price-to-value",": 5–15x cheaper on equivalent attribution scope. A growing DTC brand can run TrustData's Measure tier plus AI visibility for less than half the cost of a Northbeam starter plan.",[268,323,324,327],{},[56,325,326],{},"EU hosting",": Data residency in the European Union by default. Critical for EU and UK brands under ePrivacy and UK GDPR.",[268,329,330,333],{},[56,331,332],{},"Speed to value",": Setup takes 15 minutes for the core pipeline. Northbeam's enterprise onboarding is weeks and typically requires vendor-led configuration.",[268,335,336,339],{},[56,337,338],{},"Independence from a single stack",": Shopify, WooCommerce, BigCommerce, custom — the same dashboard works across them.",[10,341,343],{"id":342},"the-real-question-how-big-is-the-decision-youre-making","The Real Question: How Big Is the Decision You're Making?",[15,345,346],{},"Northbeam is priced for brands whose attribution choice affects 8-figure annual ad budgets, where the EUR 12K+/year subscription is rounded off as a rounding error.",[15,348,349],{},"TrustData is priced so a growing brand spending EUR 50K–500K monthly on ads can get independent attribution, incrementality, Lumen observability, and AI visibility for EUR 1,800–17,000 per year. If Northbeam's MMM is overkill for your spend level, TrustData provides the same budget-decision quality without the enterprise price tag or the AI-visibility blind spot.",{"title":351,"searchDepth":352,"depth":352,"links":353},"",2,[354,355,356,357,358],{"id":12,"depth":352,"text":13},{"id":26,"depth":352,"text":27},{"id":259,"depth":352,"text":260},{"id":297,"depth":352,"text":298},{"id":342,"depth":352,"text":343},"Northbeam is a DTC attribution platform with MMM. TrustData adds AI visibility in every tier, Lumen anomaly triage, and EU hosting. Here's an objective feature-by-feature breakdown.","md",{"publishedAt":362,"updatedAt":362,"badge":363,"type":365,"cta":366,"faq":371,"related":390,"author":403},"2026-04-16",{"label":364},"Attribution","cornerstone",{"title":367,"description":368,"label":369,"url":370},"Independent attribution + AI visibility, without the enterprise price","TrustData delivers multi-touch attribution, incrementality, and AI visibility on 7 engines. 14-day free trial, from EUR 49/month, no credit card.","Start free trial","https://app.trustdata.tech",[372,375,378,381,384,387],{"question":373,"answer":374},"Is TrustData a replacement for Northbeam?","Yes for most mid-market brands. Northbeam and TrustData both provide multi-touch attribution on deduplicated first-party data, incrementality testing, and a unified view of ad spend across Meta, Google, and TikTok. TrustData adds AI visibility monitoring across 7 engines in every tier, Lumen anomaly triage, and is EU-hosted by default. Northbeam's MMM layer is more developed for enterprise brands with EUR 5M+ monthly ad spend; below that, TrustData delivers the same attribution value at a fraction of the price.",{"question":376,"answer":377},"How does TrustData's pricing compare to Northbeam's?","Northbeam is enterprise-priced, typically starting around USD 1,000–1,500 per month for growing brands and scaling well into five figures for large accounts. TrustData starts at EUR 49/month (Track plan) and the Measure tier with full multi-touch attribution is EUR 149/month. AI visibility across 7 engines is included in every tier, not a separate add-on. On equivalent attribution scope, TrustData is typically 5–15x cheaper, with AI visibility that Northbeam does not offer.",{"question":379,"answer":380},"Does Northbeam have AI visibility monitoring?","No. Northbeam focuses on paid media attribution and media mix modeling. It does not monitor how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, or other engines. TrustData includes AI visibility in every plan with daily probes across 7 AI engines, Brand Visibility Index, share of voice, and GEO page audits.",{"question":382,"answer":383},"Does TrustData run media mix modeling (MMM)?","TrustData provides multi-touch attribution with DDA on 6 models plus geo holdouts and time holdouts for incrementality. Full MMM with saturation curves and adstock decay is on the roadmap for the Optimize and Prove tiers. For brands with under EUR 5M monthly ad spend, multi-touch attribution + incrementality typically provides the same decision quality as MMM, at a fraction of the complexity.",{"question":385,"answer":386},"Can agencies use TrustData for multiple clients?","Yes. TrustData has a dedicated agency tier with unlimited organizations, per-client dashboards, white-label reporting, and volume discounts (30% off at 1–4 clients, 35% at 5–14, 40% at 15+). Every client gets data isolation, their own connectors, and isolated billing. Northbeam's agency model exists but pricing scales aggressively with account count, which makes it cost-prohibitive for smaller agencies.",{"question":388,"answer":389},"Is TrustData GDPR compliant?","Yes, by design. TrustData uses dual tracking logic. Without consent: anonymous server-side tracking with hashed IP and User-Agent, no personal data stored. With consent: full first-party tracking for attribution and conversion syncing. All data is EU-hosted. Northbeam is US-hosted, which matters for EU and UK brands needing data residency for ePrivacy or UK GDPR compliance.",[391,395,399],{"title":392,"url":393,"description":394},"What is Marketing Attribution?","/learn/marketing-attribution","How multi-touch attribution works and why last-click is misleading.",{"title":396,"url":397,"description":398},"Marketing Observability","/learn/marketing-observability","Why data reliability is a separate problem from measurement.",{"title":400,"url":401,"description":402},"Incrementality Testing","/product/incrementality-testing","Geo holdouts and time holdouts to isolate true causal lift.",{"name":404,"url":405,"role":406},"Martin Préjean","/about","Founder",true,"/compare/trustdata-vs-northbeam",{"title":410,"description":411},"TrustData vs Northbeam: full comparison (2026)","Northbeam is DTC attribution + MMM, enterprise-priced. TrustData covers the same scope plus AI visibility in every tier, from EUR 49/month. Full comparison.","compare/trustdata-vs-northbeam","YP5as9JhMv1oiz1xDTi_aatXyQ631UBRYhh7v49fzdc",1777026716722]