[{"data":1,"prerenderedAt":525},["ShallowReactive",2],{"compare-/en/compare/trustdata-vs-otterly-en":3},{"id":4,"title":5,"body":6,"description":470,"extension":471,"meta":472,"navigation":518,"path":519,"seo":520,"stem":523,"__hash__":524},"content_en/compare/trustdata-vs-otterly.md","TrustData vs Otterly.ai: AI Visibility Monitoring Compared",{"type":7,"value":8,"toc":460},"minimark",[9,14,18,21,29,33,269,273,365,369,397,401,438,442,448,457],[10,11,13],"h2",{"id":12},"trustdata-vs-otterlyai-two-different-approaches-to-ai-visibility","TrustData vs Otterly.ai: Two Different Approaches to AI Visibility",[15,16,17],"p",{},"Otterly.ai is a purpose-built AI visibility monitoring tool. It tracks how your brand appears in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and Copilot. It does one thing and does it well.",[15,19,20],{},"TrustData is a full marketing analytics platform that includes AI visibility monitoring in every plan, alongside first-party tracking, multi-touch attribution, budget optimization, and incrementality testing. AI visibility is not an add-on; it's built into the core product.",[15,22,23,24,28],{},"The choice depends on what you need: if AI visibility monitoring is your only requirement, Otterly is a focused tool for that. If you need AI visibility ",[25,26,27],"em",{},"and"," marketing measurement in a single platform, TrustData eliminates the need to stitch together multiple tools.",[10,30,32],{"id":31},"feature-by-feature-comparison","Feature-by-Feature Comparison",[34,35,36,52],"table",{},[37,38,39],"thead",{},[40,41,42,46,49],"tr",{},[43,44,45],"th",{},"Feature",[43,47,48],{},"TrustData",[43,50,51],{},"Otterly.ai",[53,54,55,70,83,96,109,122,135,148,160,172,184,196,208,220,232,244,256],"tbody",{},[40,56,57,64,67],{},[58,59,60],"td",{},[61,62,63],"strong",{},"AI engines monitored",[58,65,66],{},"7 (ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, DeepSeek)",[58,68,69],{},"4 (ChatGPT, Perplexity, AI Overviews, Copilot) + Gemini add-on",[40,71,72,77,80],{},[58,73,74],{},[61,75,76],{},"Probes included",[58,78,79],{},"1,000–50,000/month (by tier)",[58,81,82],{},"15–1,000/month (by tier)",[40,84,85,90,93],{},[58,86,87],{},[61,88,89],{},"Brand Visibility Index",[58,91,92],{},"0–100 composite score, daily",[58,94,95],{},"Brand mention tracking",[40,97,98,103,106],{},[58,99,100],{},[61,101,102],{},"AI share of voice",[58,104,105],{},"Per-engine, per-prompt-type, per-competitor",[58,107,108],{},"Competitor tracking",[40,110,111,116,119],{},[58,112,113],{},[61,114,115],{},"Sentiment analysis",[58,117,118],{},"Per-mention (positive/neutral/negative)",[58,120,121],{},"Yes",[40,123,124,129,132],{},[58,125,126],{},[61,127,128],{},"Content experiment engine",[58,130,131],{},"Before/after with natural control group",[58,133,134],{},"Limited",[40,136,137,142,145],{},[58,138,139],{},[61,140,141],{},"GEO page audits",[58,143,144],{},"Automated content scoring + recommendations",[58,146,147],{},"No",[40,149,150,155,158],{},[58,151,152],{},[61,153,154],{},"With-search / no-search split",[58,156,157],{},"Yes, reveals training data vs web index presence",[58,159,134],{},[40,161,162,167,170],{},[58,163,164],{},[61,165,166],{},"First-party tracking",[58,168,169],{},"Server-side, 92–98% capture rate",[58,171,147],{},[40,173,174,179,182],{},[58,175,176],{},[61,177,178],{},"Multi-touch attribution",[58,180,181],{},"DDA + 5 classic models",[58,183,147],{},[40,185,186,191,194],{},[58,187,188],{},[61,189,190],{},"Conversion deduplication",[58,192,193],{},"Against Shopify/CRM ground truth",[58,195,147],{},[40,197,198,203,206],{},[58,199,200],{},[61,201,202],{},"Budget optimization",[58,204,205],{},"Hill function response curves",[58,207,147],{},[40,209,210,215,218],{},[58,211,212],{},[61,213,214],{},"Anomaly detection",[58,216,217],{},"Statistical, on deduplicated data",[58,219,147],{},[40,221,222,227,230],{},[58,223,224],{},[61,225,226],{},"Incrementality testing",[58,228,229],{},"Geo holdouts, time holdouts, platform lift",[58,231,147],{},[40,233,234,239,242],{},[58,235,236],{},[61,237,238],{},"Server-side conversions (CAPI)",[58,240,241],{},"Google, Meta, TikTok",[58,243,147],{},[40,245,246,251,254],{},[58,247,248],{},[61,249,250],{},"Weekly AI report",[58,252,253],{},"Automated, delivered by email",[58,255,147],{},[40,257,258,263,266],{},[58,259,260],{},[61,261,262],{},"Agency multi-client",[58,264,265],{},"Unlimited orgs, white-label",[58,267,268],{},"Team plans",[10,270,272],{"id":271},"pricing-comparison","Pricing Comparison",[34,274,275,285],{},[37,276,277],{},[40,278,279,281,283],{},[43,280],{},[43,282,48],{},[43,284,51],{},[53,286,287,300,313,326,339,352],{},[40,288,289,294,297],{},[58,290,291],{},[61,292,293],{},"Entry price",[58,295,296],{},"EUR 49/month (Track)",[58,298,299],{},"EUR 29/month (Lite)",[40,301,302,307,310],{},[58,303,304],{},[61,305,306],{},"Mid-tier",[58,308,309],{},"EUR 149/month (Measure, 5,000 probes, 2 engines)",[58,311,312],{},"EUR 189/month (Standard, 100 prompts)",[40,314,315,320,323],{},[58,316,317],{},[61,318,319],{},"Full access",[58,321,322],{},"EUR 497/month (Optimize, 10,000 probes, 7 engines)",[58,324,325],{},"EUR 989/month (Premium, 1,000 prompts)",[40,327,328,333,336],{},[58,329,330],{},[61,331,332],{},"What's included at mid-tier",[58,334,335],{},"AI visibility + tracking + attribution + alerts + weekly report",[58,337,338],{},"AI visibility only",[40,340,341,346,349],{},[58,342,343],{},[61,344,345],{},"Per-engine pricing",[58,347,348],{},"All engines included in tier price",[58,350,351],{},"Gemini is a paid add-on (EUR 9–149/month)",[40,353,354,359,362],{},[58,355,356],{},[61,357,358],{},"Overage",[58,360,361],{},"EUR 0.03/probe (premium engines), EUR 0.01/probe (standard)",[58,363,364],{},"Additional prompts at tier rate",[10,366,368],{"id":367},"where-otterly-wins","Where Otterly Wins",[370,371,372,379,385,391],"ul",{},[373,374,375,378],"li",{},[61,376,377],{},"Lower entry price",": EUR 29/month for basic AI monitoring vs TrustData's EUR 49/month.",[373,380,381,384],{},[61,382,383],{},"Google AI Overviews tracking",": Otterly monitors Google's AI Overview results directly. TrustData focuses on standalone AI engine responses.",[373,386,387,390],{},[61,388,389],{},"Simplicity",": If you only need AI visibility monitoring and nothing else, Otterly is a lighter tool with no extra features to ignore.",[373,392,393,396],{},[61,394,395],{},"Semrush integration",": Available as a Semrush App Center plugin if you already use Semrush.",[10,398,400],{"id":399},"where-trustdata-wins","Where TrustData Wins",[370,402,403,409,415,421,427,432],{},[373,404,405,408],{},[61,406,407],{},"More engines, more probes",": 7 engines and up to 50,000 probes/month vs 4 engines and up to 1,000 prompts.",[373,410,411,414],{},[61,412,413],{},"No per-engine add-ons",": All engines included in the tier price. No surprise costs for adding Gemini or new engines.",[373,416,417,420],{},[61,418,419],{},"Full marketing stack",": AI visibility + attribution + budget optimization + incrementality in one platform. No need to combine Otterly with a separate attribution tool.",[373,422,423,426],{},[61,424,425],{},"Content experiments with proof",": Natural control groups and adjusted before/after verdicts tell you whether a content change actually improved AI visibility, not just whether mention rates went up.",[373,428,429,431],{},[61,430,141],{},": Automated content scoring that tells you which pages need optimization for AI extractability.",[373,433,434,437],{},[61,435,436],{},"Cost efficiency at scale",": At the Optimize tier (EUR 497/month), you get 10,000 probes across 7 engines plus full marketing analytics. Otterly's Premium (EUR 989/month) gives you 1,000 prompts and AI monitoring only.",[10,439,441],{"id":440},"which-one-should-you-choose","Which One Should You Choose?",[15,443,444,447],{},[61,445,446],{},"Choose Otterly if",": AI visibility monitoring is your only need, you already have attribution covered by another tool, and you want the lowest possible entry price for basic brand monitoring.",[15,449,450,453,454,456],{},[61,451,452],{},"Choose TrustData if",": You need AI visibility monitoring ",[25,455,27],{}," marketing measurement in a single platform. If you're currently paying for both an analytics/attribution tool and a GEO monitoring tool separately, TrustData consolidates both, often at a lower total cost.",[15,458,459],{},"The fundamental difference: Otterly is a monitoring tool. TrustData is a measurement platform that includes monitoring. The question is whether you need the full stack or just the monitoring layer.",{"title":461,"searchDepth":462,"depth":462,"links":463},"",2,[464,465,466,467,468,469],{"id":12,"depth":462,"text":13},{"id":31,"depth":462,"text":32},{"id":271,"depth":462,"text":272},{"id":367,"depth":462,"text":368},{"id":399,"depth":462,"text":400},{"id":440,"depth":462,"text":441},"Otterly.ai is a standalone AI visibility monitoring tool. TrustData includes AI visibility in every plan alongside attribution, budget optimization, and incrementality testing. Here's how they compare.","md",{"publishedAt":473,"updatedAt":473,"badge":474,"type":476,"cta":477,"faq":482,"related":501,"author":514},"2026-04-09",{"label":475},"AI Visibility","cornerstone",{"title":478,"description":479,"label":480,"url":481},"AI visibility included in every plan","TrustData monitors your brand across 7 AI engines, plus attribution, budget optimization, and incrementality testing. 14-day free trial.","Start free trial","https://app.trustdata.tech",[483,486,489,492,495,498],{"question":484,"answer":485},"What is the difference between TrustData and Otterly.ai?","Otterly.ai is a standalone AI visibility monitoring tool that tracks brand mentions across AI search engines. TrustData is a full marketing analytics platform that includes AI visibility monitoring in every plan, alongside multi-touch attribution, budget optimization, anomaly detection, and incrementality testing. Otterly answers 'where does my brand appear in AI search?' TrustData answers that plus 'which channels drive revenue and where should I spend next?'",{"question":487,"answer":488},"Which tool monitors more AI engines?","TrustData probes 7 AI engines on the Optimize and Prove tiers: ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, and DeepSeek. Otterly covers ChatGPT, Perplexity, Google AI Overviews, and Copilot on its standard plan, with Gemini available as a paid add-on. TrustData includes all engines in the base tier price, with no per-engine add-ons.",{"question":490,"answer":491},"Is TrustData cheaper than Otterly for AI visibility?","It depends on what you need. Otterly's Lite plan starts at EUR 29/month with 15 prompts, which is cheaper if you only want basic AI monitoring. But TrustData's Track plan at EUR 49/month includes 1,000 AI probes plus first-party tracking, attribution, and alerts. If you need both AI visibility and marketing analytics, TrustData is significantly more cost-effective than running Otterly alongside a separate attribution tool.",{"question":493,"answer":494},"Does Otterly.ai have marketing attribution?","No. Otterly.ai is focused exclusively on AI search visibility monitoring. It does not provide first-party tracking, multi-touch attribution, conversion deduplication, budget optimization, or any traditional marketing analytics capabilities. If you need attribution, you would need a separate tool alongside Otterly.",{"question":496,"answer":497},"Can I use TrustData just for AI visibility?","Yes. Every TrustData plan includes AI visibility monitoring. The Track plan (EUR 49/month) gives you 1,000 probes/month across 2 engines (ChatGPT, Gemini) with Brand Visibility Index and share of voice. You can use it purely for GEO monitoring without touching the attribution or optimization features.",{"question":499,"answer":500},"What is generative engine optimization (GEO)?","Generative engine optimization (GEO) is the practice of optimizing your content so that AI search engines (ChatGPT, Gemini, Perplexity, Claude) mention and recommend your brand in their AI-generated answers. GEO is to AI search what SEO is to Google's traditional results. Both TrustData and Otterly provide GEO monitoring tools, but TrustData adds content experiment capabilities with before/after proof.",[502,506,510],{"title":503,"url":504,"description":505},"AI Visibility (GEO) | Product Page","/product/ai-visibility","Track your brand across 7 AI engines with daily probes, share of voice, and page audits.",{"title":507,"url":508,"description":509},"TrustData Pricing","/pricing","Four tiers from EUR 49/mo. AI visibility included in every plan.",{"title":511,"url":512,"description":513},"TrustData vs GA4","/compare/trustdata-vs-ga4","How TrustData compares to Google Analytics 4 for traffic capture and attribution.",{"name":515,"url":516,"role":517},"Martin Préjean","/about","Founder",true,"/compare/trustdata-vs-otterly",{"title":521,"description":522},"TrustData vs Otterly.ai: AI visibility compared","Otterly.ai is a standalone GEO tool from EUR 29/mo. TrustData includes 7-engine AI visibility from EUR 49/mo plus attribution and budget optimization.","compare/trustdata-vs-otterly","fiRtVE0Xil6ovJpm2nBGUzTGgGWZbpHhNmcxm4Y0wwg",1777026717570]