[{"data":1,"prerenderedAt":287},["ShallowReactive",2],{"learn-geo-/en/learn/geo/author-attribution-en":3},{"id":4,"title":5,"body":6,"description":245,"extension":246,"meta":247,"navigation":280,"path":281,"seo":282,"stem":285,"__hash__":286},"content_en/5.learn/geo/author-attribution.md","Author Attribution",{"type":7,"value":8,"toc":239},"minimark",[9,17,22,25,28,31,35,57,181,186,190,213,217,235],[10,11,12,16],"p",{},[13,14,15],"strong",{},"TL;DR"," — AI engines have adopted Google's E-E-A-T signals. Anonymous content is treated as lower-trust. A named author with a linked bio gives the model a named entity to associate with the claim — increasing citability. Healthcare, finance, and legal content without named authors is almost never cited.",[18,19,21],"h2",{"id":20},"why-author-attribution-matters-for-ai-engines","Why Author Attribution Matters for AI Engines",[10,23,24],{},"AI engines have incorporated Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) into their content quality signals. One of the clearest E-E-A-T signals is authorship: is there a named, credentialed person who takes responsibility for the content?",[10,26,27],{},"Anonymous content — \"Written by the TrustData Team\" or no byline at all — is structurally lower-trust. The model cannot associate the claim with a verifiable human expert. For high-stakes content (health, finance, legal, technical), this is critical: AI engines applying YMYL (Your Money or Your Life) quality filters are significantly less likely to cite anonymous content.",[10,29,30],{},"A named author with a linked bio page creates a named entity association. The model can cross-reference the author's name, job title, and credentials. \"Jane Smith, Head of Marketing at Acme Corp\" is a named entity the model can verify against other sources — LinkedIn, the company's about page, other content they've written. This verification chain is what E-E-A-T is designed to measure.",[18,32,34],{"id":33},"how-to-implement","How to Implement",[36,37,38,46],"ul",{},[39,40,41,42],"li",{},"Visible byline in the page HTML: ",[43,44,45],"code",{},"By \u003Ca href=\"/about/jane-smith\">Jane Smith\u003C/a>, Head of Marketing",[39,47,48,49,52,53,56],{},"Add ",[43,50,51],{},"Person"," schema in the parent ",[43,54,55],{},"Article"," schema:",[58,59,64],"pre",{"className":60,"code":61,"language":62,"meta":63,"style":63},"language-json shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","\"author\": {\n  \"@type\": \"Person\",\n  \"name\": \"Jane Smith\",\n  \"url\": \"https://example.com/about/jane-smith\",\n  \"jobTitle\": \"Head of Marketing\"\n}\n","json","",[43,65,66,88,113,134,155,175],{"__ignoreMap":63},[67,68,71,75,79,81,85],"span",{"class":69,"line":70},"line",1,[67,72,74],{"class":73},"sMK4o","\"",[67,76,78],{"class":77},"sfazB","author",[67,80,74],{"class":73},[67,82,84],{"class":83},"sTEyZ",": ",[67,86,87],{"class":73},"{\n",[67,89,91,94,98,100,103,106,108,110],{"class":69,"line":90},2,[67,92,93],{"class":73},"  \"",[67,95,97],{"class":96},"spNyl","@type",[67,99,74],{"class":73},[67,101,102],{"class":73},":",[67,104,105],{"class":73}," \"",[67,107,51],{"class":77},[67,109,74],{"class":73},[67,111,112],{"class":73},",\n",[67,114,116,118,121,123,125,127,130,132],{"class":69,"line":115},3,[67,117,93],{"class":73},[67,119,120],{"class":96},"name",[67,122,74],{"class":73},[67,124,102],{"class":73},[67,126,105],{"class":73},[67,128,129],{"class":77},"Jane Smith",[67,131,74],{"class":73},[67,133,112],{"class":73},[67,135,137,139,142,144,146,148,151,153],{"class":69,"line":136},4,[67,138,93],{"class":73},[67,140,141],{"class":96},"url",[67,143,74],{"class":73},[67,145,102],{"class":73},[67,147,105],{"class":73},[67,149,150],{"class":77},"https://example.com/about/jane-smith",[67,152,74],{"class":73},[67,154,112],{"class":73},[67,156,158,160,163,165,167,169,172],{"class":69,"line":157},5,[67,159,93],{"class":73},[67,161,162],{"class":96},"jobTitle",[67,164,74],{"class":73},[67,166,102],{"class":73},[67,168,105],{"class":73},[67,170,171],{"class":77},"Head of Marketing",[67,173,174],{"class":73},"\"\n",[67,176,178],{"class":69,"line":177},6,[67,179,180],{"class":73},"}\n",[36,182,183],{},[39,184,185],{},"Link the author bio page — it should list their credentials, social profiles, and other content they've written",[18,187,189],{"id":188},"common-mistakes","Common Mistakes",[36,191,192,201,207],{},[39,193,194,200],{},[13,195,196,199],{},[43,197,198],{},"\"author\": { \"@type\": \"Organization\" }"," in schema"," — an organisation is not an author; this is flagged as a low-trust signal, not equivalent to a named person",[39,202,203,206],{},[13,204,205],{},"Author name in schema but not visible on the page"," — AI engines cross-check schema data against the visible HTML; schema-only attribution is treated as potentially fraudulent",[39,208,209,212],{},[13,210,211],{},"Using a pen name with no associated credentials"," — pen names are acceptable, but they need an associated bio with verifiable credentials",[18,214,216],{"id":215},"sources","Sources",[36,218,219,228],{},[39,220,221],{},[222,223,227],"a",{"href":224,"rel":225},"https://developers.google.com/search/docs/fundamentals/creating-helpful-content",[226],"nofollow","Google — Creating helpful, reliable, people-first content (E-E-A-T)",[39,229,230],{},[222,231,234],{"href":232,"rel":233},"https://schema.org/Person",[226],"schema.org/Person",[236,237,238],"style",{},"html pre.shiki code .sMK4o, html code.shiki .sMK4o{--shiki-light:#39ADB5;--shiki-default:#89DDFF;--shiki-dark:#89DDFF}html pre.shiki code .sfazB, html code.shiki .sfazB{--shiki-light:#91B859;--shiki-default:#C3E88D;--shiki-dark:#C3E88D}html pre.shiki code .sTEyZ, html code.shiki .sTEyZ{--shiki-light:#90A4AE;--shiki-default:#EEFFFF;--shiki-dark:#BABED8}html pre.shiki code .spNyl, html code.shiki .spNyl{--shiki-light:#9C3EDA;--shiki-default:#C792EA;--shiki-dark:#C792EA}html .light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html.light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":63,"searchDepth":90,"depth":90,"links":240},[241,242,243,244],{"id":20,"depth":90,"text":21},{"id":33,"depth":90,"text":34},{"id":188,"depth":90,"text":189},{"id":215,"depth":90,"text":216},"A visible author byline with name, credentials, and schema markup identifying who wrote the content.","md",{"publishedAt":248,"badge":249,"type":251,"faq":252,"related":262,"cta":275},"2026-03-31",{"label":250},"Authority","guide",[253,256,259],{"question":254,"answer":255},"Does author attribution matter for product pages, not just articles?","Yes. Product pages benefit from attribution in a different way: a named product manager or subject matter expert associated with the page adds credibility. For software products, linking to the team that built the product or the expert who wrote the documentation is an E-E-A-T signal.",{"question":257,"answer":258},"What if our content is genuinely written by a team, not one person?","List a primary author (the lead writer or subject matter expert) as the byline, even if multiple people contributed. If a team genuinely wrote the content collaboratively, list a named editor or content lead who takes editorial responsibility. 'The TrustData Team' with no named individual is always a weaker signal.",{"question":260,"answer":261},"How detailed does the author bio need to be?","The bio should include: full name, current job title and company, relevant expertise (years of experience, specific domain), and links to their professional profiles (LinkedIn, personal site). 100–200 words is sufficient. The goal is to give AI engines enough context to verify the author's expertise.",[263,267,271],{"title":264,"url":265,"description":266},"Schema Markup for AI Engines","/learn/geo/schema-markup","How Article schema with Person author creates a complete attribution signal.",{"title":268,"url":269,"description":270},"Content Freshness","/learn/geo/content-freshness","Pairing author attribution with current dateModified for full E-E-A-T signals.",{"title":272,"url":273,"description":274},"Authority References","/learn/geo/authority-references","How citing authoritative sources compounds author credibility signals.",{"title":276,"description":277,"label":278,"url":279},"Are your pages missing author attribution?","TrustData checks for missing bylines, incorrect author schema types, and author name inconsistencies across your content.","Audit my pages","https://app.trustdata.tech",true,"/learn/geo/author-attribution",{"title":283,"description":284},"Author Attribution for AI Engines — GEO Optimisation Guide","AI engines have adopted Google's E-E-A-T signals. Anonymous content is lower-trust. A named author with credentials gives AI engines a named entity to associate with the claim.","5.learn/geo/author-attribution","cqLdsQvEwhju3Ufsyx_pvCzmp5Q4z8dAl5G1peprUA4",1777026711194]