[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"learn-geo-/en/learn/geo/case-studies-en":3},{"id":4,"title":5,"body":6,"description":127,"extension":128,"meta":129,"navigation":162,"path":163,"seo":164,"stem":167,"__hash__":168},"content_en/5.learn/geo/case-studies.md","Case Studies",{"type":7,"value":8,"toc":119},"minimark",[9,22,27,30,33,40,44,74,78,98,102],[10,11,12,16,17,21],"p",{},[13,14,15],"strong",{},"TL;DR"," — AI engines answering \"does ",[18,19,20],"span",{},"product type"," work?\" look for pages with documented, measurable outcomes. \"Our customer saw 40% more conversions\" with a named customer is citable. \"Our customers love us\" is not.",[23,24,26],"h2",{"id":25},"why-case-studies-matter-for-ai-engines","Why Case Studies Matter for AI Engines",[10,28,29],{},"AI engines are frequently asked whether a product or approach \"actually works.\" These queries — \"does server-side tracking recover missing conversions?\", \"is TrustData effective for e-commerce attribution?\" — are best answered with documented evidence. Case studies provide exactly that: real customers, real problems, real measurable outcomes.",[10,31,32],{},"The difference between a citable case study and an uncitable one is specificity. \"Maison Blanc, a French DTC fashion brand, reduced their GA4 attribution gap from 38% to 4% after deploying TrustData's server-side tracking. Their Meta ROAS improved from 1.8x to 2.6x over 90 days\" is a claim with named entity, specific metrics, and a timeframe. It is directly citable. \"One of our customers saw huge improvements in their tracking\" is not citable — it contains no specific, verifiable claims.",[10,34,35,36,39],{},"Case studies also serve a second function: they establish the category of problem your product solves. Each case study is an implicit answer to a specific query (\"how did ",[18,37,38],{},"company"," fix their attribution problem?\"). The more specific and varied your case studies are, the more query types your content can answer.",[23,41,43],{"id":42},"how-to-implement","How to Implement",[45,46,47,54,57,65,71],"ul",{},[48,49,50,51],"li",{},"Structure as: ",[13,52,53],{},"client name → industry → challenge → solution → measurable result",[48,55,56],{},"Include specific numbers: \"reduced reporting time by 6 hours per week\", \"recovered €40,000 in invisible conversions in month 1\"",[48,58,59,60,64],{},"Add a ",[61,62,63],"code",{},"schema.org/Article"," with the case study subject named in the headline",[48,66,67,68],{},"Create a dedicated URL for each case study: ",[61,69,70],{},"/case-studies/maison-blanc",[48,72,73],{},"Include a one-paragraph summary at the top — this is the most citable excerpt",[23,75,77],{"id":76},"common-mistakes","Common Mistakes",[45,79,80,86,92],{},[48,81,82,85],{},[13,83,84],{},"Anonymous case studies"," — \"A leading French fashion brand\" provides no entity signal; named customers are significantly more citable (with their permission)",[48,87,88,91],{},[13,89,90],{},"Results without timeframes"," — \"40% improvement\" with no timeframe is less credible; \"40% improvement in 90 days\" is specific and verifiable",[48,93,94,97],{},[13,95,96],{},"Narrative-only case studies with no summary"," — AI engines need a concise, extractable summary; bury the result in a 2,000-word narrative and it may never be extracted",[23,99,101],{"id":100},"sources","Sources",[45,103,104,112],{},[48,105,106],{},[107,108,63],"a",{"href":109,"rel":110},"https://schema.org/Article",[111],"nofollow",[48,113,114],{},[107,115,118],{"href":116,"rel":117},"https://arxiv.org/abs/2311.09735",[111],"Princeton GEO Paper (2024)",{"title":120,"searchDepth":121,"depth":121,"links":122},"",2,[123,124,125,126],{"id":25,"depth":121,"text":26},{"id":42,"depth":121,"text":43},{"id":76,"depth":121,"text":77},{"id":100,"depth":121,"text":101},"Real-world examples showing measurable results that AI engines use to answer \"does X work?\" queries.","md",{"publishedAt":130,"badge":131,"type":133,"faq":134,"related":144,"cta":157},"2026-03-31",{"label":132},"Lead Gen","guide",[135,138,141],{"question":136,"answer":137},"What if our customers don't want to be named in case studies?","For customers who prefer anonymity, use industry + company size + geography as identifiers: 'A mid-market French DTC apparel brand with €5M annual revenue'. This provides more entity context than 'a client'. Always get approval for the specific language you use, even for anonymised references.",{"question":139,"answer":140},"How long should a case study be?","A full case study page should be 500–1,500 words covering challenge, solution, and results in depth. Always include a 100-word summary at the top for AI extraction. The summary alone is often what gets cited; the depth is for human readers who want more context.",{"question":142,"answer":143},"Should case studies be gated (behind a form) or public?","Public case studies are significantly more valuable for GEO because AI engines can only cite publicly accessible content. A gated PDF that AI crawlers cannot access has zero citation value. If you want detailed case studies to remain gated, publish a public summary page and gate only the extended version.",[145,149,153],{"title":146,"url":147,"description":148},"Testimonials","/learn/geo/testimonials","Customer quotes that complement the structured case study format.",{"title":150,"url":151,"description":152},"Data and Statistics","/learn/geo/data-and-statistics","How to present the measurable results in your case studies effectively.",{"title":154,"url":155,"description":156},"Social Proof","/learn/geo/social-proof","Customer count and logo signals that establish the scale of your success stories.",{"title":158,"description":159,"label":160,"url":161},"Are your case studies getting cited by AI engines?","TrustData checks whether your case study pages are publicly accessible, have clear summaries, and contain specific measurable outcomes.","Audit my pages","https://app.trustdata.tech",true,"/learn/geo/case-studies",{"title":165,"description":166},"Case Studies for AI Engines — GEO Optimisation Guide","AI engines answering \"does X work?\" look for documented, measurable outcomes. Named customer + specific metric + timeframe is citable. \"Our customers love us\" is not.","5.learn/geo/case-studies","yaz9OWn8hror1ehnZEiinuz_IQSMOPteGvAMq_Xp2OI",1777026711556]