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Track (€49) is for brands that need clean first-party data and basic attribution. Measure (€149) unlocks all paid ad connectors and lets you see deduplicated ROAS across every channel. Optimize (€497) adds the Paid Action Layer — anomaly detection, budget optimizer, and before/after verdicts on every change. Prove (€1,497) adds incrementality testing and AI brand intelligence for brands that need causal proof of what's working. Most brands start at Measure and upgrade to Optimize when they have a marketing team acting on the data.",{"label":331,"content":332},"What's the difference between Track and Measure?","Track includes one paid ad connector — you pick Meta OR Google OR TikTok. This is enough to see your true ROAS on your primary paid channel. Measure unlocks all paid ad connectors simultaneously. When you're running 3+ paid channels and need to compare their deduplicated performance from a single source of truth, that's when Measure makes sense. It also adds the weekly AI report.",{"label":334,"content":335},"What is the Paid Action Layer (Optimize tier)?","The Paid Action Layer turns measurement into action. It has three components — anomaly detection (finds ROAS decay and CPA spikes in your deduplicated data before you notice), a budget optimizer (recommends precise spend shifts by equalizing marginal ROAS across campaigns using Hill function response curves), and a verdict system (tracks whether each followed recommendation actually moved the needle over 14+ days, with a control-group-adjusted before/after result). It's the difference between knowing what's happening and knowing what to do about it.",{"label":337,"content":338},"What are the GEO and Incrementality add-ons?","GEO Tracking (€199/mo) monitors your brand across ChatGPT, Claude, Gemini, and Perplexity — tracking mention rate, share of voice vs competitors, and connecting AI citations to first-party revenue. GEO Pro (€399/mo) adds 200 prompts, auto-generation, and deeper competitor analysis. Incrementality (€497/mo) gives you the experiment designer, geo-holdout and time-holdout tests, and the calibration → optimizer feedback loop. Both are included by default in the Prove tier. Available as add-ons from Measure (GEO) or Optimize (Incrementality).",{"label":340,"content":341},"What counts as an event?","An event is a page view, click, or tracked conversion. A typical visitor generates around 20 events per session. 250K events/mo ≈ 12,500 monthly visits. 1M events/mo ≈ 50K monthly visits. 5M events/mo ≈ 250K monthly visits. Overage is soft — you're never cut off, just billed per additional million events at your tier's overage rate.",{"label":343,"content":344},"How does agency pricing work?","Agencies pay a €97/mo platform fee that covers the multi-client dashboard, white-label report branding, and unified client management. Each client is billed at a discounted rate based on which brand tier they need: Track, Measure, Optimize, or Prove. Volume discounts apply automatically — 30% off for 1–4 clients, 35% for 5–14, 40% for 15+. GEO and Incrementality add-ons are 25% cheaper than brand pricing on agency plans. Contact us to get started.",{"label":346,"content":347},"Is there a free trial?","Yes — all brand plans include a 14-day free trial. No credit card required to start. You get full access to all features of your chosen tier during the trial.",{"label":349,"content":350},"What is data-driven attribution (DDA)?","Data-driven attribution uses Shapley values to fairly distribute conversion credit across all marketing touchpoints. Unlike last-click which gives 100% credit to the last channel, DDA calculates each channel's marginal contribution across all observed conversion paths. TrustData's DDA runs on your deduplicated first-party data — not platform-reported numbers — so the total credited conversions always equals your actual orders.",{"icon":352},"i-lucide-credit-card","/pricing",{"title":355,"description":356},"TrustData Pricing — Track, Measure, Optimize, Prove","Four tiers mapped to your measurement maturity. From first-party tracking at €49/mo to full incrementality testing at €1,497/mo. No annual plans required — upgrade when you need the next capability.","pricing","JBBtSwi5uIYz-UxSP7fCA2frFK-R7sIpcHmXxO-YmEg",1773825038253]