[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"product-/en/product/attribution-en":3},{"id":4,"title":5,"body":6,"description":6,"extension":7,"meta":8,"navigation":25,"path":147,"seo":148,"stem":151,"__hash__":152},"content_en/1.product/attribution.yml","Attribution",null,"yml",{"hero":9,"sections":18,"features":98,"faq":121,"cta":137},{"eyebrow":5,"headline":10,"description":11,"links":12},"[Fair]{class='text-primary'} attribution across all your channels","Google claims 100 conversions. Meta claims 120. Your CRM shows 80. TrustData calculates each channel's real contribution with data-driven attribution combined with classic models.",[13],{"label":14,"to":15,"size":16,"color":17},"14-day free trial","https://app.trustdata.tech","lg","primary",[19,56,77],{"title":20,"description":21,"id":22,"headline":23,"orientation":24,"reverse":25,"image":26,"features":31},"6 attribution models","DDA combined with 5 classic heuristic models gives you complete control over your attribution analysis.","models","Attribution models","horizontal",true,{"src":27,"alt":28,"imgWidth":29,"imgHeight":30},"/images/product/attribution/attribution-comparison.webp","TrustData attribution models comparison",1400,948,[32,36,40,44,48,52],{"title":33,"description":34,"icon":35},"Data-driven (DDA)","ML model that learns from your data to attribute credit based on actual impact.","i-lucide-brain",{"title":37,"description":38,"icon":39},"First-click","100% credit to the channel that initiated the customer journey.","i-lucide-arrow-right-to-line",{"title":41,"description":42,"icon":43},"Last-click","100% credit to the last channel before conversion. Platforms' default model.","i-lucide-arrow-left-to-line",{"title":45,"description":46,"icon":47},"Linear","Credit distributed equally among all touchpoints in the journey.","i-lucide-minus",{"title":49,"description":50,"icon":51},"Time decay","More credit to channels close to conversion, less to older channels.","i-lucide-clock",{"title":53,"description":54,"icon":55},"Position-based","40% to first, 40% to last, 20% distributed among intermediates.","i-lucide-align-center",{"title":57,"description":58,"id":59,"headline":60,"orientation":24,"image":61,"features":64},"Your conversions, clearly","The conversion list is the foundation of everything. See every conversion with its timestamp, value, and the channel sequence that led to it — before any model assigns credit.","conversions","Your conversions",{"src":62,"alt":63,"imgWidth":29,"imgHeight":30},"/images/product/attribution/conversions.webp","TrustData conversion list dashboard",[65,69,73],{"title":66,"description":67,"icon":68},"Every conversion in one list","All conversions from your Shopify store or CRM, deduplicated and timestamped. The ground truth before attribution models run.","i-lucide-list-ordered",{"title":70,"description":71,"icon":72},"Full customer journey per conversion","For each conversion, see the sequence of touchpoints — which channels were involved, in what order, and how long the journey took.","i-lucide-route",{"title":74,"description":75,"icon":76},"Value and revenue tracking","Conversions are enriched with order value. Attribution runs on revenue, not just conversion counts.","i-lucide-banknote",{"title":78,"description":79,"id":80,"headline":81,"orientation":24,"reverse":25,"image":82,"features":85},"Attribution paths at a glance","See the most common channel sequences that lead to conversion. Understand which channels initiate demand, which assist, and which close — across your real customer journeys.","paths","Customer journeys",{"src":83,"alt":84,"imgWidth":29,"imgHeight":30},"/images/product/attribution/attribution-paths.webp","TrustData attribution customer journey paths",[86,90,94],{"title":87,"description":88,"icon":89},"Most common conversion paths","Ranked list of the channel sequences that appear most often in converting journeys. Spot your real acquisition funnel.","i-lucide-git-branch",{"title":91,"description":92,"icon":93},"Assist vs closer breakdown","Which channels introduce customers to your brand? Which ones seal the deal? DDA quantifies each channel's marginal contribution across every path.","i-lucide-bar-chart-2",{"title":95,"description":96,"icon":97},"Path length distribution","How many touchpoints does a typical conversion involve? Are multi-channel journeys worth more than single-touch ones? The data answers it.","i-lucide-milestone",{"title":99,"description":100,"items":101},"Attribution features","Everything you need to understand your marketing performance.",[102,106,110,114,117],{"title":103,"description":104,"icon":105},"Channel view","Each channel's performance with DDA vs last-click vs platform comparison.","i-lucide-bar-chart-3",{"title":107,"description":108,"icon":109},"Campaign view","Drill-down to campaign, ad group, and even creative level.","i-lucide-layers",{"title":111,"description":112,"icon":113},"Custom windows","Define your own attribution windows (7, 14, 30, 90 days).","i-lucide-calendar",{"title":115,"description":116,"icon":72},"Customer journey","Visualize typical journeys and channel sequences that convert.",{"title":118,"description":119,"icon":120},"Automated reports","Receive a weekly recap with key attribution insights.","i-lucide-mail",[122,125,128,131,134],{"label":123,"content":124},"What is data-driven attribution (DDA)?","Data-driven attribution (DDA) is a statistical model that uses your actual conversion data to calculate the marginal contribution of each marketing channel. Unlike rule-based models (last-click, first-click, linear), DDA analyzes all converting and non-converting paths to determine which touchpoints genuinely influenced the outcome. TrustData's DDA is based on Shapley values — a cooperative game theory framework that distributes credit fairly across all participants.",{"label":126,"content":127},"How does Shapley value attribution work?","Shapley value attribution treats each marketing channel as a \"player\" in a cooperative game. For every possible combination of channels in your customer journeys, it calculates the marginal contribution of adding each channel to the mix. The final attribution is the average marginal contribution across all possible orderings. This is the most mathematically fair distribution of credit because it accounts for all interactions between channels — not just linear sequences.",{"label":129,"content":130},"Why does TrustData's attribution differ from Google's or Meta's numbers?","Google and Meta each report from their own perspective, applying their own attribution windows and counting every assisted conversion as a full conversion. A single purchase can appear as 1 conversion in your CRM, 1.4 conversions in Google Ads (30-day window), and 1.2 conversions in Meta Ads (7-day click). TrustData starts from your Shopify orders or CRM as the source of truth, deduplicates across platforms, and then applies DDA — so the total credited conversions always equals your actual orders.",{"label":132,"content":133},"What attribution windows does TrustData support?","TrustData supports custom attribution windows of 7, 14, 30, and 90 days. You can apply different windows for different analyses — for example, a 7-day window for paid social and a 30-day window for content-assisted conversions. All models (DDA, last-click, first-click, linear, time decay, position-based) apply to the same configurable window.",{"label":135,"content":136},"Does TrustData replace my ad platform's attribution?","TrustData complements, not replaces, platform attribution. You keep your Google Ads and Meta Ads dashboards for campaign management and bidding signals. TrustData gives you an independent, cross-platform view for budget allocation decisions — answering \"how should I distribute my total budget across channels?\" rather than \"is this campaign profitable within its own platform?\"",{"title":138,"description":139,"links":140},"Discover your channels' true ROAS","14-day free trial. See the difference between platform attribution and data-driven attribution.",[141,143],{"label":14,"to":15,"size":142,"color":17},"xl",{"label":144,"to":145,"variant":146,"size":142},"View pricing","/en/pricing","outline","/product/attribution",{"title":149,"description":150},"Data-Driven Attribution - Fair Marketing Attribution","Calculate each channel's real contribution with data-driven attribution. No more platform over-counting. 6 attribution models available.","1.product/attribution","-4DXifcWtzTfXic6CdKwzGCn-W4HYQiLTYWI-in6-gs",1773825052023]