[{"data":1,"prerenderedAt":141},["ShallowReactive",2],{"product-core-en":3,"mdc-1og-key":6},{"id":4,"title":5,"body":6,"description":7,"extension":8,"meta":9,"navigation":104,"path":135,"seo":136,"stem":139,"__hash__":140},"content_en/1.product/core.yml","How [TrustData]{class=\"text-primary\"} Works",null,"The independent marketing analytics and decision platform — observability, measurement and optimization in one platform.","yml",{"hero":10,"sections":21,"features":77,"comparison":96,"faq":114,"cta":130},{"eyebrow":11,"headline":12,"description":13,"links":14},"Marketing analytics & decision platform","From tracking to decision. Independently.","TrustData covers the three levels no single tool covers today — observability, measurement, and optimization — with data you own and control.",[15],{"label":16,"icon":17,"trailing":18,"to":19,"size":20},"Start for free","i-lucide-arrow-right",true,"https://app.trustdata.tech","xl",[22,41,59],{"title":23,"description":24,"id":25,"headline":26,"orientation":27,"features":28},"Observability — Are your data reliable?","Broken pixels, failing connectors, silent conversion anomalies — tracking issues can cost thousands before anyone notices. TrustData monitors your entire stack in real time.","observability","Observability","horizontal",[29,33,37],{"title":30,"description":31,"icon":32},"Automatic alerts","Tracking errors, conversion drops, connector failures. Immediate notification via email, Slack, or webhook.","i-lucide-bell",{"title":34,"description":35,"icon":36},"Connector health","Real-time status of every data source — pixels, CAPI, ad connectors. Everything at a glance.","i-lucide-activity",{"title":38,"description":39,"icon":40},"First-party tracking","Lightweight JavaScript SDK loaded from your domain. Consent-compatible, cookieless, ad blocker resistant.","i-lucide-shield",{"title":42,"description":43,"id":44,"headline":45,"orientation":27,"reverse":18,"features":46},"Measurement — What's actually driving your revenue?","Google and Meta both claim 100% credit for the same conversion. TrustData calculates each channel's real contribution by cross-referencing your actual sales with ad spend data.","attribution","Measurement",[47,51,55],{"title":48,"description":49,"icon":50},"Multi-touch attribution","Data-driven combined with classic models (first-click, last-click, linear, time-decay, position-based) for complete control.","i-lucide-scale",{"title":52,"description":53,"icon":54},"Conversion deduplication","One conversion = one credit. No double counting when multiple platforms claim the same sale.","i-lucide-check-circle",{"title":56,"description":57,"icon":58},"Server-side conversions (CAPI)","Reliable signals to Google, Meta, and TikTok via their APIs — better signals, better bidding, lower CPAs.","i-lucide-server",{"title":60,"description":61,"id":62,"headline":63,"orientation":27,"features":64},"Optimization — Where to invest and what to change?","An executive view of your performance delivered every week to your inbox. Coming soon, automatic budget recommendations and natural language insights on your data.","pilotage","Decision",[65,69,73],{"title":66,"description":67,"icon":68},"Executive dashboard","Unified view of performance — revenue, ROAS, top channels, anomalies. Multi-client for agencies, per-brand for e-commerce.","i-lucide-layout-dashboard",{"title":70,"description":71,"icon":72},"Weekly report","Automated summary of key metrics and anomalies from the week, delivered by email every Monday.","i-lucide-mail",{"title":74,"description":75,"icon":76},"Analytics AI (coming soon)","Ask questions in plain language about your marketing data. Get automatic insights without writing SQL.","i-lucide-sparkles",{"title":78,"description":79,"items":80},"Technical architecture","Built for performance, reliability, and privacy.",[81,84,88,92],{"title":82,"description":83,"icon":58},"Go event server","High-performance ingestion (10K+ events/sec). Server-side enrichment and batch writes to ClickHouse.",{"title":85,"description":86,"icon":87},"ClickHouse warehouse","Columnar analytics database for ultra-fast queries on billions of events.","i-lucide-database",{"title":89,"description":90,"icon":91},"dbt transformations","Daily data pipeline with dbt. Staging, intermediate, and mart models for always up-to-date data.","i-lucide-git-branch",{"title":93,"description":94,"icon":95},"PyAirbyte connectors","Automatic sync from Google Ads, Meta, TikTok, and Shopify. More coming soon.","i-lucide-plug",{"title":97,"description":98,"items":99},"TrustData vs alternatives","An independent source of truth, not another tool to reconcile.",[100,105,109,113],{"feature":101,"trustdata":102,"ga4":103,"other":104},"Independent source of truth","Platform-independent","Partial",false,{"feature":106,"trustdata":107,"ga4":104,"other":108},"Tracking alerts","Real-time, automatic","Manual",{"feature":48,"trustdata":110,"ga4":111,"other":112},"Data-driven (6 models)","Limited","Last-click biased",{"feature":70,"trustdata":18,"ga4":104,"other":104},[115,118,121,124,127],{"label":116,"defaultOpen":18,"content":117},"How long does installation take?","5 minutes for the JavaScript SDK, 10 minutes to connect your ad accounts via OAuth. Initial data sync takes a few hours depending on volume.",{"label":119,"content":120},"Does TrustData slow down my site?","No. The SDK is less than 5KB gzipped and loads asynchronously. It won't impact your page load times.",{"label":122,"content":123},"How is TrustData independent from ad platforms?","TrustData doesn't rely on self-reported numbers from Google, Meta, or TikTok. It cross-references your real conversions (Shopify, CRM) with ad spend data to calculate actual ROAS. Each platform uses its own attribution window and often claims credit for the same conversions — TrustData deduplicates and applies one consistent model across all platforms.",{"label":125,"content":126},"Is TrustData GDPR compliant?","Yes. TrustData uses dual tracking logic. Without consent, anonymous server-side tracking — hashed IP and User-Agent, no personal data stored. With consent, full tracking activates for attribution and conversion syncing. All data is EU-hosted.",{"label":128,"content":129},"What data does TrustData collect?","Page views, custom events, UTM parameters, click IDs, device/browser data, and consent data.",{"title":12,"description":131,"links":132},"14-day free trial. 1M events/month included. Get started in 5 minutes without a credit card.",[133],{"label":16,"size":20,"color":134,"to":19,"icon":17,"trailing":18},"primary","/product/core",{"title":137,"description":138},"How TrustData Works - Independent Marketing Analytics & Decision Platform","Discover how TrustData monitors your tracking, measures your true performance, and helps you optimize media budgets — independent of ad platform reporting. 14-day free trial.","1.product/core","xSLvl6VwOYj7C6BbK9uBgysTNBMAPXS3HtNNAKsEn-4",1773825036313]