[{"data":1,"prerenderedAt":122},["ShallowReactive",2],{"product-/en/product/forwarding-en":3},{"id":4,"title":5,"body":6,"description":6,"extension":7,"meta":8,"navigation":48,"path":116,"seo":117,"stem":120,"__hash__":121},"content_en/1.product/forwarding.yml","Forwarding",null,"yml",{"hero":9,"sections":23,"features":76,"faq":93,"cta":109},{"eyebrow":10,"headline":11,"description":12,"links":13},"Platform Forwarding","Close the loop between [your data and your ad platforms]{class=\"text-primary\"}","Your ad platforms optimize on the signals you send them. Send richer, more complete conversion data via server-side APIs — and watch your bidding algorithms start working properly.",[14,19],{"label":15,"to":16,"size":17,"color":18},"14-day free trial","https://app.trustdata.tech","lg","primary",{"label":20,"to":21,"variant":22,"size":17},"View pricing","/en/pricing","outline",[24,43,62],{"title":25,"description":26,"id":27,"headline":28,"orientation":29,"features":30},"Server-to-server conversion signals","TrustData acts as a conversion hub — capturing events from your backend and forwarding them to each platform's server-side API, bypassing browser limitations entirely.","how-it-works","How it works","horizontal",[31,35,39],{"title":32,"description":33,"icon":34},"Google Enhanced Conversions","Forward hashed customer identifiers alongside purchase events. Google matches more orders across browsers and devices, improving Smart Bidding accuracy.","i-simple-icons-googleads",{"title":36,"description":37,"icon":38},"Meta Conversions API (CAPI)","Send purchase, lead, and custom events directly from TrustData's server to Meta — alongside a deduplication key so Meta can reconcile with your browser pixel.","i-simple-icons-meta",{"title":40,"description":41,"icon":42},"TikTok Events API","Supplement or replace the TikTok Pixel with server-side event forwarding for more complete attribution on TikTok campaigns.","i-simple-icons-tiktok",{"title":44,"description":45,"id":46,"headline":47,"orientation":29,"reverse":48,"features":49},"Already using server-side GTM? We plug right in.","If you have an existing sGTM container, TrustData can forward enriched conversion events to it instead of — or alongside — forwarding directly to platforms. You keep full control over your tag logic.","sgtm","sGTM integration",true,[50,54,58],{"title":51,"description":52,"icon":53},"Forward to your sGTM container","TrustData sends conversion events as HTTP requests to your server-side GTM endpoint. Your existing tags fire as if the event came from the browser — but with richer, server-side data.","i-simple-icons-googletagmanager",{"title":55,"description":56,"icon":57},"Enrich events before they hit your tags","TrustData appends order value, product data, and customer identifiers to each event. Your sGTM tags receive more complete payloads than a browser pixel ever could.","i-lucide-database",{"title":59,"description":60,"icon":61},"Full tag control stays with you","Your sGTM container controls what gets sent to Google, Meta, and TikTok. TrustData is just the reliable data pipe — not a black box replacing your setup.","i-lucide-settings-2",{"title":63,"description":64,"id":65,"headline":66,"orientation":29,"features":67},"One setup, all platforms","Configure your conversion events once in TrustData. We handle the mapping and formatting for each platform's API automatically.","setup","Setup",[68,72],{"title":69,"description":70,"icon":71},"Unified event schema","Define your conversion events (purchase, lead, signup) once. TrustData translates them into each platform's required format.","i-lucide-code-2",{"title":73,"description":74,"icon":75},"Real-time forwarding","Events are forwarded within seconds of capture. No nightly batch jobs — your platforms see conversions as they happen.","i-lucide-zap",{"title":77,"description":78,"items":79},"Forwarding features","Everything you need to close the signal loop with your ad platforms.",[80,82,85,87,89],{"title":32,"description":81,"icon":34},"Hashed PII matching for improved cross-device conversion attribution.",{"title":83,"description":84,"icon":38},"Meta CAPI","Server-side event forwarding for more complete conversion coverage.",{"title":40,"description":86,"icon":42},"Server-side purchase and lead event forwarding for TikTok.",{"title":47,"description":88,"icon":53},"Forward events to your existing server-side GTM container for full tag control.",{"title":90,"description":91,"icon":92},"Consent-aware","PII is only forwarded to platforms when the user has given marketing consent.","i-lucide-shield-check",[94,97,100,103,106],{"label":95,"content":96,"defaultOpen":48},"What is server-side conversion forwarding?","Instead of relying on browser-based pixels (Google Tag, Meta Pixel) to fire on conversion pages, TrustData captures the event server-side — from your Shopify webhook or backend — and forwards it directly to each platform's server API. This bypasses ad blockers and ITP entirely.",{"label":98,"content":99},"Is this the same as server-side Google Tag Manager (sGTM)?","You can use both approaches. TrustData can forward events directly to Google, Meta, and TikTok APIs — no sGTM required. But if you already have an sGTM container and want to keep your tag logic there, TrustData can forward enriched events to your sGTM endpoint instead. The two modes can also run together.",{"label":101,"content":102},"Will I double-count conversions if I keep my browser pixels?","Ad platforms handle deduplication on their end when they receive both a browser pixel and a server-side event for the same conversion. Check each platform's deduplication documentation for how to configure this in your existing pixel setup.",{"label":104,"content":105},"Does forwarding require user consent?","Yes. PII (hashed email, phone) is only forwarded to ad platforms for users who have given explicit marketing consent. Anonymous server-side events (without PII) can be sent without consent for aggregate counting.",{"label":107,"content":108},"Which platforms are supported?","Currently Google Ads (Enhanced Conversions), Meta Ads (CAPI), TikTok Ads (Events API), and server-side GTM. LinkedIn and Pinterest are on the roadmap.",{"title":110,"description":111,"links":112},"Send your ad platforms the data they need","14-day free trial. Server-side forwarding set up in under 30 minutes.",[113,115],{"label":15,"to":16,"size":114,"color":18},"xl",{"label":20,"to":21,"variant":22,"size":114},"/product/forwarding",{"title":118,"description":119},"Platform Forwarding - Close the Loop with Google, Meta & TikTok","Send server-side conversion signals to Google Enhanced Conversions, Meta CAPI, and TikTok Events API — or route through your existing sGTM setup for full control.","1.product/forwarding","8-ohhTQqzgC8xdM_IGsVEuIjLge-d6KpurPNXRAJIRQ",1773825052028]