[{"data":1,"prerenderedAt":190},["ShallowReactive",2],{"solution-/en/solutions/ecommerce-attribution-en":3},{"id":4,"title":5,"body":6,"description":6,"extension":7,"meta":8,"navigation":49,"path":184,"seo":185,"stem":188,"__hash__":189},"content_en/2.solutions/ecommerce-attribution.yml","Ecommerce Attribution",null,"yml",{"category":9,"hero":10,"sections":24,"features":119,"comparison":143,"faq":164,"cta":177},"Use cases",{"eyebrow":11,"headline":12,"description":13,"links":14},"For e-commerce","Grow from [data to proof]{class='text-primary'} — at every stage","Most e-commerce brands start with broken tracking and end up with platforms that grade their own homework. TrustData is the only platform that takes you all the way — from getting clean first-party data to proving true incremental lift with calibrated iROAS.",[15,20],{"label":16,"to":17,"size":18,"color":19},"14-day free trial","https://app.trustdata.tech","lg","primary",{"label":21,"to":22,"variant":23,"size":18},"View pricing","/en/pricing","outline",[25,44,63,81,99],{"title":26,"description":27,"id":28,"headline":29,"orientation":30,"features":31},"100% of traffic captured","Our first-party SDK captures all visitors, even those who decline tracking or use ad blockers. You finally see all your traffic.","tracking","First-party collection","horizontal",[32,36,40],{"title":33,"description":34,"icon":35},"Lightweight SDK (\u003C5KB)","Async loading, doesn't impact your store performance.","i-lucide-zap",{"title":37,"description":38,"icon":39},"Server-side identification","Like Plausible, identification via hashed IP + User-Agent. No cookies, GDPR compliant.","i-lucide-shield-check",{"title":41,"description":42,"icon":43},"Ad blocker resistant","Server-side tracking that works even with uBlock Origin.","i-lucide-shield",{"title":45,"description":46,"id":47,"headline":48,"orientation":30,"reverse":49,"features":50},"Real-time alerts","Be the first to know when something breaks. Automatic alerts via email, Slack, or webhook.","alerting","Observability",true,[51,55,59],{"title":52,"description":53,"icon":54},"Continuous monitoring","Every pixel, every connector, every sync is monitored 24/7.","i-lucide-activity",{"title":56,"description":57,"icon":58},"Immediate alerts","Tracking error, failed sync, stale data. You're alerted immediately.","i-lucide-bell",{"title":60,"description":61,"icon":62},"Health dashboard","Status of each data source at a glance.","i-lucide-heart-pulse",{"title":64,"description":65,"id":66,"headline":67,"orientation":30,"reverse":49,"features":68},"Customer lifetime value and retention","Conversions are the start, not the end. TrustData tracks cohort revenue over time so you know which channels bring customers who actually come back.","ltv","Customer value",[69,73,77],{"title":70,"description":71,"icon":72},"Cohort revenue over time","See how much revenue each acquisition cohort generates at 30, 60, 90, and 180 days. Know which channels bring high-LTV customers, not just first-order buyers.","i-lucide-trending-up",{"title":74,"description":75,"icon":76},"Repeat purchase rate by channel","Which channels drive one-time buyers vs loyal customers? Shift budget toward channels with strong retention, not just volume.","i-lucide-refresh-cw",{"title":78,"description":79,"icon":80},"LTV-adjusted ROAS","Evaluate campaigns on the revenue they generate over a customer's lifetime — not just the first purchase. Make budget decisions that compound over time.","i-lucide-calculator",{"title":82,"description":83,"id":84,"headline":85,"orientation":30,"features":86},"Fair data-driven attribution","No more \"Google says X, Meta says Y\". TrustData calculates the real contribution of each channel with DDA combined with classic models.","attribution","Attribution",[87,91,95],{"title":88,"description":89,"icon":90},"Single source of truth","All data consolidated, deduplicated, attributed correctly.","i-lucide-target",{"title":92,"description":93,"icon":94},"6 models available","DDA, first-click, last-click, linear, and more. Compare side by side.","i-lucide-git-merge",{"title":96,"description":97,"icon":98},"Automatic deduplication","One conversion = one credit. No more double counting.","i-lucide-check-circle",{"title":100,"description":101,"id":102,"headline":103,"orientation":30,"reverse":49,"features":104},"The full measurement maturity journey","Most platforms give you one thing — tracking, or reporting, or optimization. TrustData is the only platform designed to grow with you from day one to full measurement maturity.","maturity","Track → Measure → Optimize → Prove",[105,108,112,115],{"title":106,"description":107,"icon":35},"Track — Get clean data","First-party SDK, CAPI forwarding, conversion recovery. See 100% of your traffic and stop flying blind. €49/mo.",{"title":109,"description":110,"icon":111},"Measure — See the truth","All paid connectors unlocked. Deduplicated ROAS across every channel. Weekly AI report. No more \"Google vs Meta\" arguments. €149/mo.","i-lucide-scale",{"title":113,"description":114,"icon":72},"Optimize — Act on it","Anomaly detection, budget optimizer, and before/after verdicts on every change. The system tells you what to do — not just what happened. €497/mo.",{"title":116,"description":117,"icon":118},"Prove — Know what's incremental","Geo holdouts, time holdouts, and platform lift tests. Calibrated iROAS for the optimizer. AI brand monitoring across ChatGPT, Perplexity, and Gemini. €1,497/mo.","i-lucide-flask-conical",{"title":120,"description":121,"items":122},"Built for e-commerce","Everything you need to optimize your ad spend.",[123,127,131,135,139],{"title":124,"description":125,"icon":126},"Native Shopify integration","Sync orders, products, and customers. Real-time webhooks for every event.","i-simple-icons-shopify",{"title":128,"description":129,"icon":130},"All connectors included","Google Ads, Meta, TikTok, Shopify. No extra cost.","i-lucide-plug",{"title":132,"description":133,"icon":134},"Revenue attribution","Track real revenue, not just conversions. LTV, average order value, repeat rate.","i-lucide-banknote",{"title":136,"description":137,"icon":138},"Cross-device tracking","Customer browses on mobile, buys on desktop? We connect the sessions.","i-lucide-smartphone",{"title":140,"description":141,"icon":142},"Historical data","Import your historical data on first connection.","i-lucide-history",{"title":144,"description":145,"items":146},"TrustData vs GA4 for e-commerce","Why online stores choose TrustData.",[147,152,157,161],{"feature":148,"trustdata":149,"ga4":150,"other":151},"Traffic capture","100% of visitors","60-70% (consent required)","Variable",{"feature":153,"trustdata":154,"ga4":155,"other":156},"Pixel alerts","Real-time, automatic",false,"Manual",{"feature":85,"trustdata":158,"ga4":159,"other":160},"DDA + classic (6 models)","Limited","Last-click",{"feature":162,"trustdata":163,"ga4":159,"other":151},"Shopify integration","Native, real-time",[165,168,171,174],{"label":166,"content":167,"defaultOpen":49},"Does it work with Shopify?","Yes. Native integration with Shopify including order, product, customer sync and real-time webhooks. Setup in under 10 minutes.",{"label":169,"content":170},"How does data-driven attribution work?","Data-driven attribution (DDA) uses your actual conversion data to determine each channel's contribution. Combined with classic models (first-click, last-click, linear, etc.), you get complete control over your attribution analysis.",{"label":172,"content":173},"What's the difference from GA4?","GA4 captures 60-70% of traffic (consent required) and offers limited attribution. TrustData captures 100% of traffic with first-party tracking, monitors your pixels in real-time, and calculates fair data-driven attribution.",{"label":175,"content":176},"Can I see attribution by product?","Yes. You can filter attribution by product, category, campaign, or time period to understand which channels drive which products.",{"title":178,"description":179,"links":180},"See what you're missing","14-day free trial. Setup in under 15 minutes.",[181,183],{"label":16,"to":17,"size":182,"color":19},"xl",{"label":21,"to":22,"variant":23,"size":182},"/solutions/ecommerce-attribution",{"title":186,"description":187},"E-commerce Attribution - From First-Party Tracking to Incrementality Testing","The measurement maturity platform for e-commerce brands. Start with clean data (Track), see true ROAS (Measure), optimize spend automatically (Optimize), prove what's truly incremental (Prove).","2.solutions/ecommerce-attribution","sFYkC8Pfz0n4FtC7YC8qzH6rgCYGtLJOZRcEk3vK-fI",1773825052692]