Attribution & customer journey
See the complete path from first click to customer
The Attribution Problem - you're making decisions on bad data
Last-click attribution credits the wrong channels and causes you to waste budget on campaigns that don't actually drive awareness.
- Last-Click Attribution LiesGiving 100% credit to the last touchpoint ignores the 5-12 interactions that built awareness, consideration, and trust before the final click.
- Invisible Upper FunnelYour brand awareness campaigns (display, social, YouTube) drive conversions but never get credit because customers convert through "direct" or "organic" later.
- Channel CannibalizationRetargeting and branded search steal credit from the channels that actually introduced customers to your brand. You defund what works.
How TrustData shows the real customer journey
Track every touchpoint across all channels, devices, and platforms with accurate multi-touch attribution.
- Cross-Channel TrackingTrack every touchpoint across all your marketing channels—paid ads, organic search, social media, email, direct visits, referrals—in a single unified timeline.
- Multi-Touch Attribution ModelsChoose from 6 attribution models or create custom rules. See which channels drive awareness vs conversion.
- Visual Customer Journey MapsSee the exact sequence of touchpoints for every customer. Identify patterns, optimize drop-off points, and understand what journey leads to conversion.
Complete attribution & journey tracking
Every feature you need to understand how customers find and buy from you.
- 24-Month Attribution WindowTrack long sales cycles accurately. Capture the full customer journey, not just the last 30 days.
- Cross-Device TrackingAutomatic identity resolution connects customer sessions across mobile, tablet, and desktop.
- Custom Attribution RulesBuild attribution models that match your specific funnel and business model.
TrustData Attribution vs Platform Reports
Stop trusting platform reports that over-claim credit. Get accurate cross-channel attribution.
| Feature | TrustData | GA4 | Others |
|---|---|---|---|
| Multi-Touch Attribution | 6 models + custom rules | Limited (data-driven only) | Last-click only |
| Cross-Channel View | All channels unified | Web-only | |
| Attribution Window | Up to 24 months | 90 days max | 7-30 days |
| Cross-Device Tracking | Automatic identity resolution | Requires login | |
| Individual Journey View | Full timeline per customer | Limited to GA data | |
| Offline Touchpoints | Phone, in-person, events | ||
| Custom Attribution Rules | Fully customizable | Limited options |