How do you match leads back to marketing touchpoints?

We use first-party tracking on your website combined with CRM data. When a lead converts, we match their journey using email, IP, and device fingerprinting. This works even without third-party cookies.

What if my sales cycle is 6+ months long?

Perfect use case. We track leads indefinitely and show you which campaigns from 6 months ago are closing today. You'll finally see the long-term ROI of top-of-funnel campaigns.

Can I see which content pieces generate quality leads?

Yes. We track every blog post, landing page, webinar, and resource download. You'll see which content produces leads that close vs. content that just burns budget.

Do I need to change my lead capture forms?

No. We work with your existing forms. Just add our tracking script and connect your CRM. No changes needed to your lead capture process.

How accurate is the lead quality scoring?

Our AI model improves over time as it learns from your data. Most customers see 75-85% accuracy after 3 months of data collection.

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Use Case

Know Which Leads Will Actually Close

Connect your CRM to see which marketing channels generate leads that turn into revenue. Stop judging campaigns by lead volume and start optimizing for lead quality.

Join Waitlist View Pricing

3.2x

higher close rate from optimized channels

€28K

avg. monthly saved on low-quality leads

47%

of leads never engage with sales

The Lead Quality Blindspot

Your marketing dashboard shows hundreds of leads, but your sales team says they're garbage. You're optimizing for volume while bleeding money on leads that never close.

Volume Vanity Metric

Facebook generates 200 leads at €5 each. Google generates 50 at €20 each. You double down on Facebook. Three months later, sales closed 2 Facebook leads and 15 Google leads. You've been optimizing the wrong metric.

Sales Frustration

Your sales team spends 60% of their time chasing leads that never had budget, authority, or intent. They blame marketing for wasting their time. Marketing blames sales for poor follow-up.

Invisible ROI Killer

That cheap LinkedIn campaign generates tons of form fills but zero revenue. You keep running it because your dashboard shows "good performance." Meanwhile, your best channel gets cut for looking expensive.

Why Lead Tracking Falls Short

You've tried lead scoring, UTM tracking, and CRM integrations. Here's why you still can't identify quality leads.

Marketing and Sales Data Silos

Your marketing platform tracks clicks and conversions. Your CRM tracks deals and revenue. They don't talk to each other, so you never see which campaigns drive actual sales.

Impact: No visibility into true lead quality

Attribution Disconnect

A lead comes in from Google, but they first discovered you on LinkedIn three weeks ago. Your CRM only sees Google. You're crediting the wrong channel and starving your top-of-funnel.

Impact: Optimizing based on incomplete data

Time Lag Blindness

B2B sales cycles take 3-6 months. By the time a lead closes, you've forgotten which campaign generated them. You're making today's budget decisions with zero visibility into what actually works.

Impact: Can't optimize until quarters later

How TrustData Reveals Lead Quality

We connect your marketing data with your CRM to show which campaigns generate leads that actually close into revenue.

Connect Your CRM

One-click integration with Salesforce, HubSpot, Pipedrive, or any CRM. We automatically sync deal data and match it back to your marketing touchpoints.

Native integrations with major CRMs
Automatic lead-to-customer matching
Real-time sync (no manual exports)
Handles duplicate detection

Track Full Lead Journey

See every touchpoint a lead had before filling out your form. LinkedIn ad → Blog post → Webinar → Demo request. We track it all and connect it to whether they closed.

Multi-touch lead attribution
See time between first touch and conversion
Identify assist channels vs. closing channels
Track lead engagement over time

Score Leads by Revenue Potential

We analyze historical data to predict which new leads are most likely to close. Score leads by channel, campaign, content, and more.

AI-powered lead quality predictions
Channel performance by close rate
Campaign ROI based on revenue, not volume
Custom scoring models

Built for B2B Marketing Teams

Everything you need to optimize for lead quality, not just lead quantity.

Revenue Attribution

See exactly how much revenue each channel and campaign generated. Compare cost per lead vs. cost per customer.

Sales Cycle Insights

Understand which channels produce leads that close faster vs. slower. Optimize for speed and quality.

Lead Score Prediction

Get quality scores on new leads based on historical patterns. Prioritize sales outreach on high-value prospects.

Channel Comparison

Compare channels side-by-side on metrics that matter—close rate, average deal size, time to close, and CAC.

TrustData vs. Traditional Lead Tracking

See why B2B teams are switching to revenue-based lead scoring.

Feature	TrustData	GA4	Others
CRM integration	Native sync	Manual export	None
Lead-to-revenue tracking	true	false	Partial
Multi-touch lead attribution	Full journey	Last-click only	Single channel
Lead quality scoring	AI-powered	false	Manual rules
Sales cycle analysis	true	false	false
Deal size tracking	true	false	CRM only

Frequently Asked Questions

Ready to Stop Wasting Budget on Bad Leads?

Join the waitlist and start optimizing for lead quality, not just lead volume.

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