How do you handle attribution conflicts between platforms?

We use first-party tracking on your site as the source of truth. When platforms report different numbers, we show you the actual customer journey based on your own data, not platform self-reporting.

Can I see which channels work best together?

Yes. Our synergy analysis shows which channel combinations have the highest conversion rates. For example, you might see that LinkedIn + Google Brand Search has a 3x higher close rate than either channel alone.

What if I'm running different campaigns on the same platform?

We track at campaign and ad set level, not just platform level. You'll see performance for every campaign, making it easy to optimize within platforms too.

How long until I see accurate cross-channel data?

You'll see basic cross-channel insights within 24 hours of setup. Attribution accuracy improves over 30 days as we build up journey data.

Can this work with offline channels like TV or radio?

Yes. We can track brand lift from offline channels by measuring organic search and direct traffic spikes. Many customers use promo codes or custom URLs to track offline precisely.

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Use Case

See How Your Channels Work Together

Your channels don't work in isolation. Stop evaluating them separately. Understand which combinations drive the best results and optimize your full marketing mix.

Join Waitlist View Pricing

2.8x

ROAS improvement with cross-channel insights

€35K

avg. monthly saved from better allocation

89%

of conversions touch 2+ channels

The Single-Channel Trap

You're optimizing each channel like it exists in a vacuum. Facebook reports great ROAS. Google claims credit for the same conversions. You have no idea which channels actually work together.

Platform Reporting Lies

Every ad platform inflates their numbers. Facebook says they drove 200 conversions. Google says 180. TikTok claims 95. Add them up and you somehow got 475 conversions when you only had 200 sales.

Missing the Customer Journey

Someone sees your TikTok ad, searches your brand on Google, clicks a Facebook retargeting ad, then converts. Which channel gets credit? All of them claim it. You're paying for the same customer multiple times.

Cutting Your Best Channels

LinkedIn looks expensive at €45 per lead. You cut the budget. Three months later, overall conversions drop 40%. Turns out LinkedIn was driving awareness that fed into your "cheaper" channels.

Why Single-Platform Analytics Fail You

You've tried comparing reports from each platform. Here's why it never works.

Attribution Overlap

Every platform uses last-click or their own proprietary model. They all take full credit for conversions, resulting in 150-300% reporting inflation. You can't trust any single platform's numbers.

Impact: Impossible to know true channel performance

No Cross-Channel View

Facebook's dashboard shows Facebook data. Google shows Google data. You're manually trying to piece together customer journeys across 5+ platforms. It's impossible to see the full picture.

Impact: Optimizing blind without journey context

Synergy Blindness

Some channels work better together. Display ads boost brand search. LinkedIn assists Facebook conversions. But you'll never see these synergies looking at platforms individually.

Impact: Missing 40-60% of channel value

How TrustData Reveals Cross-Channel Performance

We unify data from all your channels to show how they work together, not just how they work alone.

Connect All Your Channels

One-click integrations with Google Ads, Facebook, TikTok, LinkedIn, and 20+ other platforms. We automatically pull performance data from everywhere you advertise.

Auto-sync with major ad platforms
Handles API limits and pagination
Historical data import (up to 2 years)
Real-time updates every hour

Map Complete Customer Journeys

See the actual path customers take across all your channels. Understand which channels start journeys, which assist, and which close.

Visual customer journey maps
First-touch, mid-touch, last-touch analysis
Time between touchpoints
Most common conversion paths

Optimize Channel Mix

Use our recommendations engine to find the optimal budget allocation across channels. We show you which combinations drive the best ROI.

Budget allocation simulator
Channel synergy scoring
Diminishing returns analysis
Scenario planning tools

Built for Multi-Channel Marketing Teams

Everything you need to optimize your full marketing mix, not just individual channels.

Unified Dashboard

See all your channels in one place. Compare performance using consistent metrics across Facebook, Google, TikTok, LinkedIn, and more.

Attribution Models

Choose from linear, time-decay, position-based, or data-driven attribution. See how different models change channel performance.

Channel Synergy Analysis

Identify which channels amplify each other. See how display ads boost organic search, or how LinkedIn feeds into retargeting.

Budget Optimizer

Get AI-powered recommendations for budget reallocation. See projected ROI changes before you make the move.

TrustData vs. Platform Dashboards

See why multi-channel teams are ditching spreadsheets and switching to TrustData.

Feature	TrustData	GA4	Others
Cross-channel view	Unified dashboard	Manual stitching	Separate platforms
Accurate attribution	First-party data	Partial	Platform bias
Customer journey mapping	Full cross-channel	Limited	Single platform
Channel synergy insights	true	false	false
Budget optimization	AI-powered	false	Manual
Platform integrations	20+ channels	Limited	1 platform

Frequently Asked Questions

Ready to Optimize Your Full Channel Mix?

Join the waitlist and stop optimizing channels in isolation. See how they work together.

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