Does it work with Shopify?

Yes. Native integration with Shopify including order, product, customer sync and real-time webhooks. Setup in under 10 minutes.

How does data-driven attribution work?

Data-driven attribution (DDA) uses your actual conversion data to determine each channel's contribution. Combined with classic models (first-click, last-click, linear, etc.), you get complete control over your attribution analysis.

What's the difference from GA4?

GA4 captures 60-70% of traffic (consent required) and offers limited attribution. TrustData captures 100% of traffic with first-party tracking, monitors your pixels in real-time, and calculates fair data-driven attribution.

Can I see attribution by product?

Yes. You can filter attribution by product, category, campaign, or time period to understand which channels drive which products.

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For e-commerce

Grow from data to proof — at every stage

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100% of traffic captured

Our first-party SDK captures all visitors, even those who decline tracking or use ad blockers. You finally see all your traffic.

Lightweight SDK (<5KB)
Async loading, doesn't impact your store performance.
Server-side identification
Like Plausible, identification via hashed IP + User-Agent. No cookies, GDPR compliant.
Ad blocker resistant
Server-side tracking that works even with uBlock Origin.

Real-time alerts

Be the first to know when something breaks. Automatic alerts via email, Slack, or webhook.

Continuous monitoring
Every pixel, every connector, every sync is monitored 24/7.
Immediate alerts
Tracking error, failed sync, stale data. You're alerted immediately.
Health dashboard
Status of each data source at a glance.

Customer lifetime value and retention

Conversions are the start, not the end. TrustData tracks cohort revenue over time so you know which channels bring customers who actually come back.

Cohort revenue over time
See how much revenue each acquisition cohort generates at 30, 60, 90, and 180 days. Know which channels bring high-LTV customers, not just first-order buyers.
Repeat purchase rate by channel
Which channels drive one-time buyers vs loyal customers? Shift budget toward channels with strong retention, not just volume.
LTV-adjusted ROAS
Evaluate campaigns on the revenue they generate over a customer's lifetime — not just the first purchase. Make budget decisions that compound over time.

Fair data-driven attribution

No more "Google says X, Meta says Y". TrustData calculates the real contribution of each channel with DDA combined with classic models.

Single source of truth
All data consolidated, deduplicated, attributed correctly.
6 models available
DDA, first-click, last-click, linear, and more. Compare side by side.
Automatic deduplication
One conversion = one credit. No more double counting.

The full measurement maturity journey

Most platforms give you one thing — tracking, or reporting, or optimization. TrustData is the only platform designed to grow with you from day one to full measurement maturity.

Track — Get clean data
First-party SDK, CAPI forwarding, conversion recovery. See 100% of your traffic and stop flying blind. €49/mo.
Measure — See the truth
All paid connectors unlocked. Deduplicated ROAS across every channel. Weekly AI report. No more "Google vs Meta" arguments. €149/mo.
Optimize — Act on it
Anomaly detection, budget optimizer, and before/after verdicts on every change. The system tells you what to do — not just what happened. €497/mo.
Prove — Know what's incremental
Geo holdouts, time holdouts, and platform lift tests. Calibrated iROAS for the optimizer. AI brand monitoring across ChatGPT, Perplexity, and Gemini. €1,497/mo.

Built for e-commerce

Everything you need to optimize your ad spend.

Native Shopify integration

Sync orders, products, and customers. Real-time webhooks for every event.

All connectors included

Google Ads, Meta, TikTok, Shopify. No extra cost.

Revenue attribution

Track real revenue, not just conversions. LTV, average order value, repeat rate.

Cross-device tracking

Customer browses on mobile, buys on desktop? We connect the sessions.

Historical data

Import your historical data on first connection.

TrustData vs GA4 for e-commerce

Why online stores choose TrustData.

Feature	TrustData	GA4	Others
Traffic capture	100% of visitors	60-70% (consent required)	Variable
Pixel alerts	Real-time, automatic	false	Manual
Attribution	DDA + classic (6 models)	Limited	Last-click
Shopify integration	Native, real-time	Limited	Variable

Frequently Asked Questions

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