Platform Forwarding
Close the loop between your data and your ad platforms
Your ad platforms optimize on the signals you send them. Send richer, more complete conversion data via server-side APIs — and watch your bidding algorithms start working properly.
How it works
Server-to-server conversion signals
TrustData acts as a conversion hub — capturing events from your backend and forwarding them to each platform's server-side API, bypassing browser limitations entirely.
- Google Enhanced ConversionsForward hashed customer identifiers alongside purchase events. Google matches more orders across browsers and devices, improving Smart Bidding accuracy.
- Meta Conversions API (CAPI)Send purchase, lead, and custom events directly from TrustData's server to Meta — alongside a deduplication key so Meta can reconcile with your browser pixel.
- TikTok Events APISupplement or replace the TikTok Pixel with server-side event forwarding for more complete attribution on TikTok campaigns.
sGTM integration
Already using server-side GTM? We plug right in.
If you have an existing sGTM container, TrustData can forward enriched conversion events to it instead of — or alongside — forwarding directly to platforms. You keep full control over your tag logic.
- Forward to your sGTM containerTrustData sends conversion events as HTTP requests to your server-side GTM endpoint. Your existing tags fire as if the event came from the browser — but with richer, server-side data.
- Enrich events before they hit your tagsTrustData appends order value, product data, and customer identifiers to each event. Your sGTM tags receive more complete payloads than a browser pixel ever could.
- Full tag control stays with youYour sGTM container controls what gets sent to Google, Meta, and TikTok. TrustData is just the reliable data pipe — not a black box replacing your setup.
Setup
One setup, all platforms
Configure your conversion events once in TrustData. We handle the mapping and formatting for each platform's API automatically.
- Unified event schemaDefine your conversion events (purchase, lead, signup) once. TrustData translates them into each platform's required format.
- Real-time forwardingEvents are forwarded within seconds of capture. No nightly batch jobs — your platforms see conversions as they happen.
Frequently Asked Questions
Send your ad platforms the data they need
14-day free trial. Server-side forwarding set up in under 30 minutes.