Google Enhanced Conversions
Match more orders to campaigns across browsers and devices. Hashed customer identifiers travel alongside the purchase event, which is what recovers the conversions a cookie-only match drops.
Server-side Forwarding
Send the conversion your browser never reported
Your ad platforms optimize on the signals you send them. Send richer, more complete conversion data via server-side APIs and watch your bidding algorithms start working properly.
How it works
Server-to-server conversion signals
TrustData acts as a conversion hub, capturing events from your backend and forwarding them to each platform's server-side API, bypassing browser limitations entirely.
Meta Conversions API (CAPI)
Reach Meta even when the browser pixel does not. Purchase, lead and custom events go server to server with a deduplication key attached, so the sale counts once.
TikTok Events API
Stop losing TikTok conversions to the pixel. Server-side forwarding supplements or replaces it, which is what makes attribution complete on the channel most affected by blocking.
sGTM integration
Already using server-side GTM? We plug right in.
If you have an existing sGTM container, TrustData can forward enriched conversion events to it instead of (or alongside) forwarding directly to platforms. You keep full control over your tag logic.
Forward to your sGTM container
Keep the container you already built. Conversion events arrive as HTTP requests to your server-side GTM endpoint and your existing tags fire on them unchanged.
Enrich events before they hit your tags
Give your tags more to work with than the browser had. Order value, product data and customer identifiers are appended before the event reaches your container.
Full tag control stays with you
Decide what leaves for Google, Meta and TikTok yourself. Your sGTM container stays in charge and TrustData is the data pipe rather than another decision-maker.
Setup
One setup, all platforms
Configure your conversion events once in TrustData. We handle the mapping and formatting for each platform's API automatically.
Unified event schema
Define a conversion once and stop maintaining three formats. Purchase, lead or signup is translated into each platform's own shape without you writing the mapping.
Real-time forwarding
Let the bidding algorithm learn today, not tomorrow. Events forward within seconds of capture, with no nightly batch between the sale and the platform seeing it.
FAQ
Direct answers.
Instead of relying on browser-based pixels (Google Tag, Meta Pixel) to fire on conversion pages, TrustData captures the event server-side, from your Shopify webhook or backend, and forwards it directly to each platform's server API. This bypasses ad blockers and ITP entirely.
You can use both approaches. TrustData can forward events directly to Google, Meta, and TikTok APIs without sGTM. But if you already have an sGTM container and want to keep your tag logic there, TrustData can forward enriched events to your sGTM endpoint instead. The two modes can also run together.
Ad platforms handle deduplication on their end when they receive both a browser pixel and a server-side event for the same conversion. Check each platform's deduplication documentation for how to configure this in your existing pixel setup.
Yes. PII (hashed email, phone) is only forwarded to ad platforms for users who have given explicit marketing consent. Anonymous server-side events (without PII) can be sent without consent for aggregate counting.
Currently Google Ads (Enhanced Conversions), Meta Ads (CAPI), TikTok Ads (Events API), and server-side GTM. LinkedIn and Pinterest are on the roadmap.
14-day free trial
Send your ad platforms the data they need
14-day free trial. Server-side forwarding set up in under 30 minutes.