Google Enhanced Conversions
Forward hashed customer identifiers alongside purchase events. Google matches more orders across browsers and devices, improving Smart Bidding accuracy.
Server-side Forwarding
Close the loop between your data and your ad platforms
Your ad platforms optimize on the signals you send them. Send richer, more complete conversion data via server-side APIs and watch your bidding algorithms start working properly.
How it works
Server-to-server conversion signals
TrustData acts as a conversion hub, capturing events from your backend and forwarding them to each platform's server-side API, bypassing browser limitations entirely.
Meta Conversions API (CAPI)
Send purchase, lead, and custom events directly from TrustData's server to Meta, alongside a deduplication key so Meta can reconcile with your browser pixel.
TikTok Events API
Supplement or replace the TikTok Pixel with server-side event forwarding for more complete attribution on TikTok campaigns.
sGTM integration
Already using server-side GTM? We plug right in.
If you have an existing sGTM container, TrustData can forward enriched conversion events to it instead of (or alongside) forwarding directly to platforms. You keep full control over your tag logic.
Forward to your sGTM container
TrustData sends conversion events as HTTP requests to your server-side GTM endpoint. Your existing tags fire as if the event came from the browser, but with richer, server-side data.
Enrich events before they hit your tags
TrustData appends order value, product data, and customer identifiers to each event. Your sGTM tags receive more complete payloads than a browser pixel ever could.
Full tag control stays with you
Your sGTM container controls what gets sent to Google, Meta, and TikTok. TrustData is just the reliable data pipe, not a black box replacing your setup.
Setup
One setup, all platforms
Configure your conversion events once in TrustData. We handle the mapping and formatting for each platform's API automatically.
Unified event schema
Define your conversion events (purchase, lead, signup) once. TrustData translates them into each platform's required format.
Real-time forwarding
Events are forwarded within seconds of capture. No nightly batch jobs. Your platforms see conversions as they happen.
FAQ
Direct answers.
14-day free trial
Send your ad platforms the data they need
14-day free trial. Server-side forwarding set up in under 30 minutes.