Does it work with Shopify?

Yes. Native integration with Shopify including order, product, customer sync and real-time webhooks. Setup in under 10 minutes.

How does data-driven attribution work?

Data-driven attribution (DDA) uses your actual conversion data to determine each channel's contribution. Combined with classic models (first-click, last-click, linear, etc.), you get complete control over your attribution analysis.

What's the difference from GA4?

GA4 captures 60-70% of traffic (consent required) and offers limited attribution. TrustData captures 100% of traffic with first-party tracking, monitors your pixels in real-time, and calculates fair data-driven attribution.

Can I see attribution by product?

Yes. You can filter attribution by product, category, campaign, or time period to understand which channels drive which products.

For e-commerce

Grow from data to proof at every stage

Most e-commerce brands start with broken tracking and end up with platforms that grade their own homework. TrustData is the only platform that takes you all the way, from getting clean first-party data to proving true incremental lift with calibrated iROAS.

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First-party collection

100% of traffic captured

Our first-party SDK captures all visitors, even those who decline tracking or use ad blockers. You finally see all your traffic.

Lightweight SDK (<5KB)

Async loading, doesn't impact your store performance.

Server-side identification

Like Plausible, identification via hashed IP + User-Agent. No cookies, GDPR compliant.

Ad blocker resistant

Server-side tracking that works even with uBlock Origin.

AI Visibility (GEO)

Where buyers actually research products today

70% of category and comparison queries now return an AI-generated answer. We probe 7 AI engines daily to tell you where your brand appears and what to fix in your content.

Brand visibility across 7 AI engines

ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok and DeepSeek probed daily. A single 0-100 score for your brand's AI presence.

Share of voice vs competitors

Track competitor mentions on category and comparison queries. Know exactly where you're winning or losing the AI search game.

GEO content audits

Each product and category page gets an AI extractability score with concrete recommendations to improve your presence in AI answers.

Lumen

When something breaks, Lumen finds out why

Pixels go down, conversions drop, ROAS decays. Lumen runs the same investigation your analyst would, in seconds, and hands you a structured diagnosis to validate.

Auto-investigation on every alert

ROAS decay, CPA spikes, conversion drops, tracking errors. Each anomaly spawns a fresh investigation with three layers of root cause analysis.

Verdict ready before you check Slack

Tracking integrity, spend pacing, traffic mix, creative health, funnel drops. The diagnosis is waiting in your inbox.

A second pair of eyes for your analyst

Lumen diagnoses, you decide. Every verdict requires human validation. No auto-remediation, no silent changes.

Customer value

Customer lifetime value and retention

Conversions are the start, not the end. TrustData tracks cohort revenue over time so you know which channels bring customers who actually come back.

Cohort revenue over time

See how much revenue each acquisition cohort generates at 30, 60, 90, and 180 days. Know which channels bring high-LTV customers, not just first-order buyers.

Repeat purchase rate by channel

Which channels drive one-time buyers vs loyal customers? Shift budget toward channels with strong retention, not just volume.

LTV-adjusted ROAS

Evaluate campaigns on the revenue they generate over a customer's lifetime, not just the first purchase. Make budget decisions that compound over time.

Attribution

Fair data-driven attribution

No more "Google says X, Meta says Y". TrustData calculates the real contribution of each channel with DDA combined with classic models.

Single source of truth

All data consolidated, deduplicated, attributed correctly.

6 models available

DDA, first-click, last-click, linear, and more. Compare side by side.

Automatic deduplication

One conversion = one credit. No more double counting.

Track → Measure → Optimize → Prove

The full measurement maturity journey

Most platforms give you one thing, whether tracking, reporting, or optimization. TrustData is the only platform designed to grow with you from day one to full measurement maturity.

Track: Get clean data

First-party SDK, CAPI forwarding, conversion recovery, and AI Visibility on 2 engines. See 100% of your traffic and stop flying blind. €49/mo.

Measure: See the truth

All paid connectors unlocked. Deduplicated ROAS across every channel. Weekly AI report. No more "Google vs Meta" arguments. €149/mo.

Optimize: Act on it

Anomaly detection, budget optimizer, and before/after verdicts on every change. The system tells you what to do, not just what happened. €497/mo.

Prove: Know what's incremental

Geo holdouts, time holdouts, and platform lift tests. Calibrated iROAS feeds the budget optimizer with the truth, not platform claims. €1,497/mo.

Built for e-commerce

Everything you need to optimize your ad spend.

Native Shopify integration

Sync orders, products, and customers. Real-time webhooks for every event.

All connectors included

Google Ads, Meta, TikTok, Shopify. No extra cost.

Revenue attribution

Track real revenue, not just conversions. LTV, average order value, repeat rate.

Cross-device tracking

Customer browses on mobile, buys on desktop? We connect the sessions.

Historical data

Import your historical data on first connection.

TrustData vs GA4 for e-commerce

Why online stores choose TrustData.

Feature	TrustData	Google Analytics 4	Other tools
Traffic capture	100% of visitors	60-70% (consent required)	Variable
Pixel alerts	Real-time, automatic		Manual
Attribution	DDA + classic (6 models)	Limited	Last-click
Shopify integration	Native, real-time	Limited	Variable

FAQ

Direct answers.

14-day free trial

See what you're missing

14-day free trial. Setup in under 15 minutes.

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