One dashboard, every source
Search Console, six ad platforms, on-site tracking and AI engines, joined against your real Shopify or CRM conversions. One consolidated view, not five tabs to align every Monday.
AI visibility included in every plan
The independent marketing analytics platform for the AI era
All your campaign, SEO, site, and AI engine data, unified, deduplicated, independent of ad platforms. Decide fast, decide right.
EU-hosted data
ChatGPT, Perplexity, AI Overviews
Independent of Google & Meta
MCP server (Alpha)
A unified dashboard for the AI era
One unified dashboard and a data layer your AI agents can read
SEO, SEA, on-site events, AI citations and your real Shopify or CRM conversions reconciled in real time, viewable in a single dashboard or via native MCP in Claude, ChatGPT and Cursor. Exportable to your cloud when you're ready to plug in your data warehouse.
MCP native for your agents
Claude, ChatGPT and Cursor query your deduplicated data in plain language. Your agents read the same table as your team, not a random extract.
Export to your cloud
Raw events and attribution tables in Parquet or CSV to your bucket. Compatible with your data warehouse, BI and custom pipelines.
trustdata mcp
Sample agent session on your real data
live
Observe, Measure, Decide
Four surfaces, one deduplicated conversion
AI visibility, the Trust Center that proves your tracking, the unified dashboard, and Beacon. Every one of them reads the same deduplicated Shopify or CRM conversion, which is why they agree with each other.
Your brand is mentioned on ChatGPT. Find out where, and what to do about it.
70% of discovery queries now return an AI answer. TrustData probes the engines daily and names the one rung that is broken, instead of averaging everything into a score you cannot act on.
Learn moreYour brand is mentioned on ChatGPT. Find out where, and what to do about it.
Comparison
How TrustData compares
An independent source of truth, not another tool to reconcile.
Independent source of truth
TrustData
Platform-independentGA4
PartialOther tools
Tracking alerts
TrustData
Real-time, automaticGA4
Other tools
ManualMulti-touch attribution
TrustData
Data-driven (6 models)GA4
LimitedOther tools
Biased last-clickAI Visibility (GEO)
TrustData
ChatGPT, Perplexity and AI Overviews includedGA4
Other tools
Incrementality design with a control group
TrustData
Geo holdout, synthetic controlGA4
Other tools
Budget optimization
TrustData
Response curves, human approvalGA4
Other tools
ManualWeekly report
TrustData
GA4
Other tools
| Feature | TrustData | Google Analytics 4 | Other tools |
|---|---|---|---|
| Independent source of truth | Platform-independent | Partial | |
| Tracking alerts | Real-time, automatic | Manual | |
| Multi-touch attribution | Data-driven (6 models) | Limited | Biased last-click |
| AI Visibility (GEO) | ChatGPT, Perplexity and AI Overviews included | ||
| Incrementality design with a control group | Geo holdout, synthetic control | ||
| Budget optimization | Response curves, human approval | Manual | |
| Weekly report |
Full platform
Everything you need, from click to decision
Every layer runs on the same first-party event and the same deduplicated conversion. That is the whole design, and it is why the numbers agree with each other.
Collect what the tag manager misses
Recover the third of your traffic GA4 never recorded. Your Monday budget call runs on 92 to 98% of visitors instead of the 60 to 70% a tag sees.
Prove the data before you use it
Catch the broken tag before your client does. The audit reads your tag manager, your analytics config and your pages, and hands your analyst a named defect with its fix.
Measure both halves of the funnel
Stop reconciling Meta, Google and Shopify by hand. One deduplicated conversion sits under every channel, so the budget meeting argues about strategy instead of whose number is right.
Know where AI answers put you
Find the one rung costing you citations. Your SEO lead ships a fix this week instead of staring at a score out of 100.
Decide, then check whether you were right
Work a ranked list instead of debating one. Every recommendation carries the record of how often that rule has been right, so you know what to trust.
Keep the data, and read it anywhere
Keep the raw events in a bucket you own. Changing tools later is an export rather than a migration, and your team can query the same numbers from Claude or ChatGPT.
Resources
Learn how independent analytics works
Deep-dives on first-party tracking, multi-touch attribution, AI visibility, and why platform-reported ROAS is typically 30–50% inflated.
Article 01
What Is AI Visibility? The Metric That Replaces Rankings
AI visibility measures how often your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and other engines. This guide covers what it is, why it matters for e-commerce, and how to measure it.
Read
Article 02
How to Appear in AI Answers: A Practical Playbook
A step-by-step guide to getting your brand cited in ChatGPT, Gemini, Perplexity, and other AI engines. Covers the content changes that actually move the needle, with before/after examples.
Read
Article 03
Best AI Visibility Monitoring Tools (2026 Comparison)
A side-by-side comparison of the tools that track your brand across ChatGPT, Gemini, Perplexity, and other AI engines. Covers TrustData, Otterly.ai, Profound, Semrush, and BrightEdge with pricing, features, and engine coverage.
Read
FAQ
Direct answers.
Because they grade their own homework. Each platform optimizes its reporting to show you the best possible ROAS. Google and Meta often both claim 100% credit for the same conversion, which can inflate your reported ROAS by 30–50%. TrustData cross-references your real conversions (Shopify, CRM) with platform spend data to calculate an actual ROAS, independent of what each platform declares.
GA4 is a web traffic analysis tool. TrustData is an independent marketing measurement platform that reconciles your real sales data with ad spend data to tell you what's actually driving revenue, independent of platform self-reporting. TrustData also covers observability (alerts when your tracking breaks) and decision-making (weekly reports, budget recommendations).
Data-driven attribution fairly distributes conversion credit across all marketing touchpoints. Unlike last-click attribution which gives 100% credit to the final channel, TrustData calculates the real contribution of each channel (search, social, email, display) across the full customer journey. The result is knowing where your budget is actually working.
TrustData deduplicates conversions at the data layer. When multiple ad platforms all report the same conversion, TrustData cross-references them against a single source of truth (your Shopify or CRM data) and assigns one deduplicated credit. You get an accurate ROAS per channel instead of inflated numbers from each platform's native attribution.
Incrementality testing measures whether a channel is causing conversions or merely appearing in the path of purchases that would have happened anyway. It requires a control group, because seasonality and algorithm changes hit the treated and untreated alike and cancel in the difference between them. TrustData's geo holdout design builds a weighted synthetic control over untreated regions. The designs are implemented and no customer test has concluded yet, which is stated on the incrementality page rather than glossed over.
Yes. TrustData uses dual tracking logic. Without consent, it applies anonymous server-side tracking with hashed IP and User-Agent, no personal data stored. With consent, full tracking activates for attribution and conversion syncing. All data is EU-hosted.
14-day free trial
The source of truth for your marketing
Free trial for 14 days. 500,000 pageviews a month included. Get started in 5 minutes without a credit card.