Why can't you trust Google Ads and Meta Ads numbers?

Because they grade their own homework. Each platform optimizes its reporting to show you the best possible ROAS. Google and Meta often both claim 100% credit for the same conversion — which can inflate your reported ROAS by 30–50%. TrustData cross-references your real conversions (Shopify, CRM) with platform spend data to calculate an actual ROAS, independent of what each platform declares.

What's the difference between TrustData and Google Analytics?

GA4 is a web traffic analysis tool. TrustData is an independent marketing measurement platform — it reconciles your real sales data with ad spend data to tell you what's actually driving revenue, independent of platform self-reporting. TrustData also covers observability (alerts when your tracking breaks) and decision-making (weekly reports, budget recommendations).

What is multi-touch data-driven attribution?

Data-driven attribution fairly distributes conversion credit across all marketing touchpoints. Unlike last-click attribution which gives 100% credit to the final channel, TrustData calculates the real contribution of each channel — search, social, email, display — across the full customer journey. The result is knowing where your budget is actually working.

How does TrustData prevent double-counting conversions?

TrustData deduplicates conversions at the data layer. When multiple ad platforms all report the same conversion, TrustData cross-references them against a single source of truth (your Shopify or CRM data) and assigns one deduplicated credit. You get an accurate ROAS per channel instead of inflated numbers from each platform's native attribution.

Is TrustData GDPR compliant?

Yes. TrustData uses dual tracking logic. Without consent, it applies anonymous server-side tracking — hashed IP and User-Agent, no personal data stored. With consent, full tracking activates for attribution and conversion syncing. All data is EU-hosted.

New — AI Brand Intelligence & Incrementality Testing

The trusted third party for your marketing

Q: What is incrementality testing?

Incrementality testing measures whether a marketing channel is actually causing conversions — or just taking credit for purchases that would have happened anyway. TrustData runs geo holdouts, time holdouts, and platform lift tests to isolate true causal lift. The result is a calibration factor that updates your budget optimizer with real iROAS instead of platform-reported ROAS.

When every ad platform reports its own results, you can't know what's actually driving revenue. TrustData monitors your tracking, measures true attribution, optimizes paid media spend, and tracks your brand across AI search engines — all from your own first-party data.

Independent source of truth

AI brand monitoring

Incrementality testing

Budget optimization

Observability

Is your data reliable?

Broken pixels, failing connectors, silent conversion anomalies — tracking issues can cost thousands before anyone notices. TrustData monitors your entire data collection stack in real time and alerts you before it costs you.

Automatic alerts
Tracking errors, conversion drops, connector failures. Get alerted as soon as something goes wrong.
Connector health
Real-time status of every data source — pixels, CAPI, ad connectors. Everything at a glance.
Conversion anomalies
Detect unusual drops in conversion rate or event volume before they impact your campaigns.

TrustData real-time tracking reliability dashboard

First-party tracking

Data you own. Not the platforms'.

First-party tracking collects your data on your own domain — consent-compatible, cookieless, ad blocker resistant. Your data stays yours, EU-hosted, accessible via API.

First-party tracking
Lightweight JavaScript SDK loaded from your domain. Works with ad blockers, Safari ITP, and without third-party cookies.
Server-side conversions (CAPI)
Send reliable conversion signals to Google, Meta, and TikTok via their APIs — better signals, better bidding, lower CPAs.
Smart Links
Track clicks from any surface — ads, emails, QR codes — with mobile deep linking built in.

TrustData first-party data ownership and integrations

Measurement

What's actually driving your revenue?

Google and Meta both claim 100% credit for the same conversion. TrustData calculates each channel's real contribution by cross-referencing your actual sales with ad spend data — independent of what each platform declares.

Multi-touch attribution
Data-driven combined with classic models (first-click, last-click, linear, time-decay, position-based) for complete control.
Conversion deduplication
One conversion = one credit. No double counting when multiple platforms claim the same sale.
True ROAS per channel
See the gap between what each platform reports and reality. Typically 30–50% over-reporting.

TrustData revenue attribution across channels

Decision

From tracking to decision. Independently.

An executive view of your performance delivered every week to your inbox. For agencies, a single dashboard across all clients — each with their own data, access controls, and white-label reports.

Executive dashboard
Unified view of your marketing performance — revenue, ROAS, top channels, anomalies. Multi-client for agencies, per-brand for e-commerce.
Weekly report
Automated summary of key metrics and anomalies from the week, delivered by email. White-label for your clients.
Analytics AI (coming soon)
Ask questions in plain language about your marketing data. Get automatic insights without writing SQL.

TrustData decision dashboard with weekly performance report

AI Brand Intelligence

Your brand is a distribution channel in AI search

ChatGPT, Perplexity, and Gemini have replaced Google for discovery queries. TrustData probes these engines daily — tracking where your brand appears, how it compares to competitors, and connecting AI citations directly to first-party conversions. The only analytics platform that closes this loop.

LLM brand monitoring
Daily probes across ChatGPT, Perplexity, and Gemini. Track mention rate, mention position, and sentiment in AI-generated answers — and get alerted when your presence drops.
Share of voice vs competitors
See how often your brand appears compared to key competitors across AI engines. Run content experiments and get a control-group-adjusted before/after verdict.
AI citation → first-party revenue
The only platform that closes the loop — from LLM citation to AI Search referral session to deduplicated conversion. Prove the revenue impact of your AI presence.

Paid Action Layer

Stop guessing where to move budget

TrustData detects anomalies in your deduplicated paid metrics, recommends precise budget reallocations by equalizing marginal ROAS across campaigns, and proves each change worked with a control-group-adjusted before/after verdict.

Anomaly detection
Detect ROAS decay and CPA spikes from deduplicated first-party metrics. Validation holds filter noise — only confirmed anomalies surface as actionable cards.
Response curve optimizer
Equalize marginal ROAS across all campaigns using Hill function response curves built on your own data. Each recommendation includes an exact spend delta.
Before/after verdicts
Every followed recommendation is tracked for 14+ days. A control-group-adjusted verdict — winner, likely winner, or no effect — proves what actually worked.

Incrementality Testing

Prove what's truly incremental

Platform-reported ROAS includes conversions that would have happened anyway. TrustData runs geo holdouts, time holdouts, and platform lift tests to isolate true causal lift — then automatically recalibrates your budget optimizer with real iROAS.

Three test methods
Geo holdouts (gold standard with regional controls), time holdouts (pause and measure), and platform lift tests (Meta/Google built-in). Each outputs a calibration factor.
Calibration compounds over time
Each test updates the iROAS calibration factor for that channel. The budget optimizer automatically switches from platform-reported ROAS to true incremental ROAS.
ROI 4 — true incremental profit
The full waterfall from reported revenue → gross profit → net profit → incremental net profit. Calibrated channels show you the number that doesn't lie.

How TrustData compares

An independent source of truth, not another tool to reconcile.

Feature	TrustData	Google Analytics 4	Other Tools
Independent source of truth	Platform-independent	Partial
Tracking alerts	Real-time, automatic		Manual
Multi-touch attribution	Data-driven (6 models)	Limited	Biased last-click
AI brand monitoring	ChatGPT, Perplexity, Gemini
Incrementality testing	Geo & time holdouts
Budget optimization	Automated, with iROAS		Manual
Weekly report

Everything you need. From click to decision.

Observability, measurement, AI brand intelligence, and optimization — four layers covered by one independent platform.

First-party tracking (JS + mobile)

Lightweight SDK loaded from your domain. Works without third-party cookies, with ad blockers, GDPR compliant.

Multi-touch attribution

Data-driven + 5 classic models. See the full conversion path across all channels.

Server-side conversions (CAPI)

Reliable signals to Google, Meta, and TikTok. Better signals, better bidding, lower CPAs.

Ad platform connectors

Google Ads, Meta Ads, TikTok Ads. Pull spend data to calculate your true ROAS.

Smart Links

Track clicks from ads, emails, or QR codes with mobile deep linking built in.

Alerting & observability

Tracking anomalies, conversion drops, connector failures — caught before they cost you.

AI brand monitoring

Daily probes across ChatGPT, Perplexity, and Gemini. Mention rate, share of voice, sentiment — connected to first-party revenue.

Incrementality testing

Geo holdouts, time holdouts, platform lift tests. Prove true causal lift and calibrate the optimizer with real iROAS.

Paid anomaly detection

Detect ROAS decay and CPA spikes in deduplicated metrics. Validation holds reduce false alarms.

Budget optimizer

Equalize marginal ROAS across campaigns. Each recommendation includes a before/after verdict on what actually worked.

Dashboard & weekly report

Executive performance view and automated weekly summary delivered by email.

Multi-organization

Manage multiple clients or brands. Each with their own data, users, and settings.

Analytics AI

Natural language queries and automatic insights on your marketing data.

Coming soon

Cohort analysis & LTV

Identify which channels acquire customers who actually come back.

Coming soon

The source of truth for your marketing

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