Question 1

What is the maturity curve and which tier should I start with?

Accepted Answer

TrustData's four tiers match stages of marketing measurement maturity. Track (€49) is for brands that need clean first-party data and basic attribution. Measure (€149) unlocks all paid ad connectors and lets you see deduplicated ROAS across every channel. Optimize (€497) adds the Paid Action Layer: anomaly detection, budget optimizer, and before/after verdicts on every change. Prove (€1,497) adds incrementality testing and AI brand intelligence for brands that need causal proof of what's working. Most brands start at Measure and upgrade to Optimize when they have a marketing team acting on the data.

Question 2

What's the difference between Track and Measure?

Accepted Answer

Track includes one paid ad connector, so you pick Meta OR Google OR TikTok. This is enough to see your true ROAS on your primary paid channel. Measure unlocks all paid ad connectors simultaneously. When you're running 3+ paid channels and need to compare their deduplicated performance from a single source of truth, that's when Measure makes sense. It also adds the weekly AI report.

Question 3

What is the Paid Action Layer (Optimize tier)?

Accepted Answer

The Paid Action Layer turns measurement into action. It has three components: anomaly detection (finds ROAS decay and CPA spikes in your deduplicated data before you notice), a budget optimizer (recommends precise spend shifts by equalizing marginal ROAS across campaigns using Hill function response curves), and a verdict system (tracks whether each followed recommendation actually moved the needle over 14+ days, with a control-group-adjusted before/after result). It's the difference between knowing what's happening and knowing what to do about it.

Question 4

What is AI Visibility and how does it differ by tier?

Accepted Answer

AI Visibility (GEO) is included in every tier, not a separate add-on. It monitors your brand across AI engines (ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, DeepSeek) by running automated probes daily. Track and Measure include 2 engines (ChatGPT + Gemini) with 1,000 and 5,000 probes/month respectively. Optimize and Prove unlock all 7 engines with 10,000 and 50,000 probes/month. All tiers include Brand Visibility Index and share of voice. Optimize+ adds page audits and the content experiment engine. Overage: €0.03/probe for premium engines (ChatGPT, Gemini), €0.01/probe for standard engines. Incrementality (€497/mo) remains a separate add-on available from Optimize.

Question 5

What counts as an event?

Accepted Answer

An event is a page view, click, or tracked conversion. A typical visitor generates around 20 events per session. 250K events/mo ≈ 12,500 monthly visits. 1M events/mo ≈ 50K monthly visits. 5M events/mo ≈ 250K monthly visits. Overage is soft: you're never cut off, just billed per additional million events at your tier's overage rate.

Question 6

How does agency pricing work?

Accepted Answer

Agencies pay a €97/mo platform fee that covers the multi-client dashboard, white-label report branding, and unified client management. Each client is billed at a discounted rate based on which brand tier they need: Track, Measure, Optimize, or Prove. Volume discounts apply automatically: 30% off for 1–4 clients, 35% for 5–14, 40% for 15+. GEO and Incrementality add-ons are 25% cheaper than brand pricing on agency plans. Contact us to get started.

Question 7

Is there a free trial?

Accepted Answer

Yes, all brand plans include a 14-day free trial. No credit card required to start. You get full access to all features of your chosen tier during the trial.

Question 8

What is data-driven attribution (DDA)?

Accepted Answer

Data-driven attribution uses Shapley values to fairly distribute conversion credit across all marketing touchpoints. Unlike last-click which gives 100% credit to the last channel, DDA calculates each channel's marginal contribution across all observed conversion paths. TrustData's DDA runs on your deduplicated first-party data, not platform-reported numbers, so the total credited conversions always equals your actual orders.

	Track Get clean data. Stop flying blind. €49 per monthBilled monthly Start free trial	Measure See the truth across every paid channel. €149 per monthBilled monthly Start free trial	Optimize Most popular Act on it: anomalies, budget optimizer, proof. €497 per monthBilled monthly Start free trial	Prove Know what's incremental. Causal proof. €1,497 per monthBilled monthly Start free trial
Data Collection
First-party JS SDK (cookieless, ad-blocker resistant)
Server-side conversions (CAPI: Meta, Google, TikTok)
Conversion recovery (ad blockers, ITP)
Smart Links with mobile deep linking
Cross-device identity resolution
Custom tracking domain
Infrastructure
Properties	2	5	15	Unlimited
Events / month	250K	1M	5M	25M
Overage rate	€10 / M events	€8 / M events	€6 / M events	€4 / M events
SSO / SAML
Cloud storage export (GCS / AWS S3)
SLA	—	—	—	99.9%
AI Visibility (GEO)
AI probes / month	1,000	5,000	10,000	50,000
AI engines	2 (ChatGPT, Gemini)	2 (ChatGPT, Gemini)	7 (all engines)	7 (all engines)
Active prompts	20	50	200	200
Brand Visibility Index
Share of voice vs competitors
Page audits for AI optimization
Content experiment engine
GEO overage (Premium: ChatGPT, Gemini)	€0.03/probe	€0.03/probe	€0.03/probe	€0.03/probe
GEO overage (Standard: Claude, Perplexity, Mistral, Grok, DeepSeek)	—	—	€0.01/probe	€0.01/probe
Attribution & Reporting
Multi-touch attribution (DDA + 5 models)
Conversion deduplication
True ROAS
Cross-channel reporting (organic, direct, email, referral)
Campaign-level performance breakdown
Creative-level attribution
Cohort analysis & LTV
ROI waterfall (ROI 1 → ROI 4)
Paid Channels
Paid ad connectors	1 channel	All channels	All channels	All channels
Cross-platform paid dashboard (Meta, Google, TikTok, Snap, Pinterest)
True ROAS per channel (deduplicated)
Lumen, alerts & monitoring
Pixel health & connector dashboard
Custom alert rules	—	5	Unlimited	Unlimited
Statistical anomaly detection
Hourly real-time anomaly detection
Slack / webhook notifications
Lumen, anomaly triage agent	Add-on €29
Three-layer root cause analysis	Add-on
Plain-text follow-up questions to Lumen	Add-on
Lumen learning loop on validated verdicts	Add-on
AI & Reports
Weekly AI report
White-label reports
Custom dashboards	—	—	3	Unlimited
Action & Optimization
Paid Action Cards (detect → act → prove)
Budget optimizer (marginal ROAS equalization)
Response curve modeling (Hill function)
Margin-aware optimization
Profit-aware response curves
Support
Free trial	14 days	14 days	14 days	14 days
Support channel	Email	Email	Email + Slack	Phone + dedicated CSM
Onboarding	Self-serve	Self-serve	Self-serve	White-glove

From tracking to proof. One platform.

Frequently asked questions