Monthly total
EUR 199/month
No add-ons selected. The three baseline surfaces are already in the price.
Every tier includes first-party tracking, deduplicated attribution, and the ChatGPT, Perplexity and Google AI Overview baseline. What changes is volume, properties and how much of the Search and AI layer you switch on.
The tiers are not sizes of the same thing. Each one adds a capability the one below does not have, so the question is which capability you need rather than how much volume you do.
You want to know what is actually true: first-party tracking, deduplicated attribution across every channel, AI visibility and SEO keyword intelligence, plus the tracking audits and anomaly investigations. 500,000 pageviews, 3 properties, 50 prompts and 500 keywords, and most brands start here.
You have a team that needs to act on it. This is where Beacon turns measurement into a ranked queue across GEO, SEO, paid and instrumentation, the budget optimizer runs, and page audits and creative-level attribution arrive. 2.5M pageviews, 5 properties, 150 prompts, 1,500 keywords.
You want the data in your own stack. MCP and API access, so Claude, ChatGPT or Cursor query your deduplicated numbers directly and your own pipelines read the same tables. 5M pageviews, 6 properties, 250 prompts, 3,000 keywords.
You are running at a volume where the edges matter. Cross-device identity resolution, white-label reports, a 99.9% SLA and a dedicated CSM. 15M pageviews, 8 properties, 400 prompts, 5,000 keywords.
Three things scale, and they scale for different reasons. Knowing which one you are hitting is usually enough to tell you whether to upgrade or to leave things alone.
Billable pageviews per month, from 500,000 to 15M. Conversions are never billed and connectors are never capped, because a connector you add improves the answer and raises the volume we already charge for. Charging for both would be charging twice for one thing.
Monitored prompts, probe budget and tracked keywords, because each one is an external call we pay for. This is why AI engines beyond the baseline are add-ons rather than bundled: they change the marginal cost of a plan rather than its packaging.
Beacon starts at Optimize because it reads AI probe output, and gating a consumer above its producer means it runs with nothing to read. MCP and API start at Scale, identity resolution and white-label and the SLA at Prove, and none of those is a volume question.
The stated ICP spends 50,000 to 500,000 EUR a month on ads. Outside that range there is usually a better answer than this one, and we would rather say so now than have you find out in month three.
The reconciliation problem this solves is not yet worth 199 EUR a month to you. A dedicated tracking tool and a spreadsheet is a defensible answer at that size, and it is the one we would give a friend.
If AI visibility monitoring is genuinely all you want, a standalone GEO tool starts around 29 USD a month and will serve you better than the cheapest slice of a platform. The same holds for conversion forwarding on Shopify.
We do not replace Looker, Metabase or a warehouse, and we are not trying to. The difference is that a BI tool visualises whatever you load into it, while this decides what a conversion is and measures every channel against that one definition. If you already have that definition, you may not need us.
Key takeaway
Every tier includes the ChatGPT, Perplexity and Google AI Overview baseline. The stated ICP spends 50K to 500K EUR a month on ads, where the entry tier is 0.1 to 0.4% of media budget. We do not compete on entry price. We compete on how many subscriptions this replaces.
FAQ
Everything you need to know about our pricing.
Most brands start at Measure (€199). It gives you the first-party SDK, every connector, deduplicated cross-channel ROAS, AI visibility, SEO keyword intelligence, and the Trust Center audits and investigations. Upgrade to Optimize (€497) when you have a marketing team that needs to act on the data: Beacon recommendations, the budget optimizer, page audits, and creative-level attribution. Scale (€897) adds MCP and API access plus higher volume (5M events, 250 prompts) for teams plugging TrustData into their own stack. Prove (€1,497) is for brands that need the highest volume (15M events), cross-device identity resolution, white-label reports, a 99.9% SLA, and a dedicated CSM.
Beacon turns measurement into a ranked queue of actions. One feed carries four silos: GEO, SEO, paid, and instrumentation, which is fed by the Trust Center audits so a broken tag competes for attention with a budget shift instead of sitting in a separate report. Underneath it sit anomaly detection on your deduplicated data, a budget optimizer that equalizes marginal return across campaigns using Hill response curves, and a verdict system that tracks whether each followed recommendation moved anything. Every rule carries its own record of how often it fired, was followed, and won, and the feed is ordered by that record. Nothing is actioned without a human.
AI Visibility is included in every tier. Every tier ships ChatGPT and Perplexity as baseline probe engines plus Google AI Overview tracking, with a tier-specific prompt count (50 / 150 / 250 / 400) and monthly probe budget (3K / 9K / 15K / 24K). Five further surfaces sell as per-tier monthly add-ons: Gemini (€25 to €199), Claude (€99 to €799), Mistral and DeepSeek (€15 to €99 each), and Google AI Mode (€29 to €299). Note the two Google surfaces are different things: AI Overviews are bundled, AI Mode is the second surface and is priced per tracked keyword rather than per prompt. There is no per-probe overage: engine cost is amortised in the add-on price.
An event is a page view or a tracked conversion. A typical visitor generates ~4 events per session (3-4 page views + an optional conversion). 500K events/mo ~ 125K monthly visits. 2.5M events/mo ~ 625K visits. 5M events/mo ~ 1.2M visits. 15M events/mo ~ 3.75M visits. Overage is soft: you're never cut off, just billed per additional million events at your tier's overage rate (€60 / €45 / €35 / €25 per M events).
Each tier includes a fixed number of properties (3 on Measure, 5 on Optimize, 6 on Scale, 8 on Prove). You can add extra properties at a per-tier monthly rate (+€29 / +€49 / +€59 / +€79). Rollup properties for cross-property reporting are included. Agencies managing many client brands should look at the Custom agency plan.
Yes, all brand plans include a 14-day free trial that mirrors the Measure tier (500K events, 3 properties, 50 prompts, baseline GEO engines and AI Overview tracking). No credit card required to start. You keep your data and configuration when you convert.
Agencies are on the Custom plan, billed on quote. It includes a multi-client unified dashboard, white-label reports and branding, client-level data isolation, agency-wide analytics and billing overview, and dedicated onboarding. GEO add-ons are available. Contact us with the number of clients and average tier you need and we'll send a quote.
Data-driven attribution fairly distributes conversion credit across all marketing touchpoints based on each channel's measured contribution. Unlike last-click which gives 100% credit to the last channel, DDA calculates each channel's marginal contribution across all observed conversion paths. TrustData's DDA runs on your deduplicated first-party data, not platform-reported numbers, so the total credited conversions always equals your actual orders.