Terms of Sale

Service: the TrustData SaaS platform accessible at https://app.trustdata.tech and all associated features (first-party tracking, multi-touch attribution, server-side conversions, alerting, dashboards, reports).

Client: any legal entity or natural person acting in a professional capacity who subscribes to the Service.

User: any natural person authorised by the Client to access the Service.

Client Data: all data collected, imported or generated by the Client in connection with the use of the Service.

Subscription: the plan chosen by the Client from the available offers (Track, Measure, Optimize, Prove, Agency).

Event: any interaction tracked by the Service (page view, click, conversion, custom event). Event volume is the unit of measurement for Service consumption.

Overage: consumption of event volume beyond the amount included in the subscribed plan, billed in accordance with the pricing schedule set out in Article 4.

These Terms define the conditions under which the Provider grants the Client access to the Service, as well as the rights and obligations of the parties in this regard.

The TrustData Service is a SaaS platform that enables the Client to:

• Monitor the reliability of its marketing tracking (pixel observability, connectors, conversion anomalies)
• Collect first-party data via a JavaScript SDK and server-side conversions (CAPI) to Google, Meta and TikTok
• Measure marketing performance with data-driven multi-touch attribution independent of advertising platforms
• Manage marketing investments via executive dashboards and automated weekly reports

The features available vary according to the chosen subscription plan, as described on the pricing page.

4.1 Subscription plans

Plans for brands:

Plan for agencies:

The Agency plan comprises a platform fee of €97 excl. VAT/month (multi-client dashboard, white-label reports) plus per-client subscription fees based on the brand plan assigned to each client, with volume discounts as follows: 30% off for 1–4 clients, 35% off for 5–14 clients, 40% off for 15 or more clients. Per-client rates and current volume thresholds are published on the pricing page.

4.2 Prices

Prices are stated in euros exclusive of VAT. Applicable VAT will be added at the rate in force at the time of billing.

The Provider reserves the right to modify its pricing at any time, with thirty (30) days' notice. Should the Client refuse the price change, it may cancel its subscription without penalty.

4.3 Volume overage

The Client is notified by in-app notification and by email when consumption reaches 80% and then 100% of the included volume. Unused events at the end of a month are not carried over.

The Service offers a free trial of fourteen (14) calendar days, with no commitment and no credit card required. The trial includes 1M events/month.

At the end of the trial period, the Client is notified (at D-3 and D-1) and may subscribe to a paid plan. In the absence of a subscription, access to the Service is automatically suspended. No charge is made without explicit action by the Client.

6.1 Billing

The subscription is billed monthly by automatic direct debit via Stripe, Inc. The Client accepts Stripe's terms of service.

6.2 Payment methods

Payment is made exclusively by credit or debit card (Visa, Mastercard, American Express) via Stripe.

6.3 VAT and reverse charge

• Clients in France: French VAT at the applicable rate (currently 20%) will be charged.
• EU clients outside France who are VAT-registered: VAT is not charged (reverse charge mechanism — Article 44 of Directive 2006/112/EC). The Client must provide a valid EU VAT number (verified via the VIES system).
• Non-EU clients: French VAT is not applicable.

6.4 Late payment

In accordance with Article L441-10 of the French Commercial Code, any late payment automatically incurs late payment penalties (at a rate equal to three times the statutory interest rate) and a fixed indemnity of €40. If payment is more than fifteen (15) days overdue following a formal notice, the Provider may suspend access to the Service.

6.5 Invoices

Invoices are issued in accordance with French regulations and include all mandatory particulars required by Article 242 nonies A of Annex II to the French General Tax Code.

6.6 Billing information

Upon subscription, the Client provides: company name, billing address, SIRET/SIREN number (French clients), EU VAT number (EU clients outside France), country of establishment and billing email address.

The subscription takes effect from the date of subscription and is concluded for an indefinite period, billed on a monthly basis.

8.1 Cancellation by the Client

The Client may cancel its subscription at any time from its personal account or by email to [email protected]. Cancellation takes effect at the end of the current monthly period. No pro-rata refund will be made for the period already started.

8.2 Cancellation by the Provider

The Provider may cancel the subscription in the event of: non-payment following a formal notice that has remained unactioned for fifteen (15) days; breach of these Terms; use of the Service contrary to public order.

8.3 Consequences of cancellation

Upon cancellation, the Client has thirty (30) days to export its Client Data via the Service export features (API, CSV/JSON export). After this period, Client Data will be permanently deleted.

9.1 Provision of the Service

The Provider undertakes to provide the Service with due care and in accordance with best practices, as a best-efforts obligation.

9.2 Availability

The Provider endeavours to ensure the Service is available 24/7, outside scheduled maintenance windows. No contractual availability rate is guaranteed for the Track, Measure and Optimize plans.

9.3 Guaranteed service levels (SLA) — Prove and Agency plans only

In the event of non-compliance with the SLA during a calendar quarter, Prove or Agency clients may request a service credit:

Credit requests must be submitted by email to [email protected] within thirty (30) days of the end of the quarter. Service credits constitute the Client's exclusive remedy.

9.4 Scheduled maintenance

Scheduled maintenance is carried out preferably between 10:00 PM and 6:00 AM (Paris time), with a minimum of 48 hours' notice.

The Client undertakes to:

• Provide accurate and up-to-date information upon registration
• Maintain the confidentiality of its login credentials
• Use the Service in accordance with its intended purpose and these Terms
• Not attempt to circumvent the technical protection measures of the Service
• Not use the Service to collect or process data in violation of the GDPR
• Respect the Provider's intellectual property rights

11.1 Service

The Service, its structure, source code, algorithms, interfaces and documentation are and shall remain the exclusive property of the Provider. The subscription confers only a non-exclusive, non-transferable and non-assignable right to use the Service, limited to the duration of the subscription.

11.2 Client Data

The Client retains ownership of its Client Data. The Provider acquires no proprietary rights over Client Data and will only use it in the strict context of providing the Service.

The processing of personal data in connection with the Service is governed by the Privacy Policy.

The Provider acts as a data processor within the meaning of the GDPR for the processing of data collected by the Client via the Service. The terms of this data processing are defined in the Data Processing Agreement (DPA), which forms an integral part of these Terms and is automatically accepted by the Client upon subscription.

13.1 Limitation of liability

The Provider's liability is limited to direct and foreseeable damages resulting from a breach of its contractual obligations. In any event, the Provider's total liability shall not exceed the total amount paid by the Client during the twelve (12) months preceding the event giving rise to liability.

13.2 Exclusions

The Provider shall not be liable for:

• Indirect damages (loss of profit, revenue, data or clients)
• Malfunctions resulting from use not in accordance with these Terms
• Interruptions resulting from events of force majeure
• Inaccuracies in data provided by third-party advertising platforms
• Decisions made by the Client based on analyses generated by the Service

Neither party shall be liable for the non-performance of its obligations in the event of force majeure within the meaning of Article 1218 of the French Civil Code, including in particular: natural disaster, war, pandemic, internet infrastructure failure, government decision, strike, fire.

The party invoking force majeure shall notify the other party as soon as possible. If the situation continues for more than thirty (30) days, either party may terminate the contract without compensation.

Each party undertakes to treat as confidential all information received from the other party in connection with the performance of this contract, and not to disclose it to third parties without prior written consent, except as required by law.

This obligation shall survive for the duration of the contract and for a period of two (2) years after its termination.

The Provider engages the following sub-processors in connection with the provision of the Service:

The Provider will notify the Client of any change of sub-processor at least thirty (30) days before it takes effect. The Client may object on legitimate grounds and, if the disagreement persists, cancel its subscription without penalty.

Client Data is hosted on servers located in Helsinki, Finland (European Union), operated by Hetzner Online GmbH.

The Provider undertakes not to transfer Client Data outside the European Economic Area without the Client's prior consent, except in connection with the sub-processors listed in Article 16 and subject to appropriate safeguards.

In accordance with French Law No. 2024-449 of 21 May 2024 (loi SREN), the Provider guarantees the portability of Client Data.

18.1 Data export

The Client may at any time export its Client Data via the Service export features (API, CSV/JSON export) in a structured, commonly used and machine-readable format.

18.2 Migration assistance

Upon cancellation, the Provider will provide reasonable migration assistance during the thirty (30) day period referred to in Article 8.3. For Enterprise clients, personalised assistance may be provided under the specific conditions.

18.3 No transfer fees

In accordance with the loi SREN, no transfer, migration or exit fee will be charged for the export of Client Data.

In the event of a dispute relating to these Terms, the professional Client is informed that it may have recourse to conventional mediation or any other alternative dispute resolution mechanism.

These Terms are governed by French law.

Any dispute relating to the interpretation or performance of these Terms that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the Paris Commercial Courts (Tribunaux de commerce de Paris).

21.1 Entire agreement — These Terms, supplemented where applicable by specific conditions, constitute the entire agreement between the parties with respect to their subject matter.

21.2 Severability — If any provision is declared void or unenforceable, the remaining provisions shall continue in force.

21.3 No waiver — The failure of either party to enforce any breach by the other shall not be construed as a waiver of the obligation in question.

21.4 Assignment — The Client may not assign its rights and obligations without the prior written consent of the Provider. The Provider reserves the right to assign the contract in the context of a restructuring operation.

21.5 Amendments to the Terms — The Provider reserves the right to amend these Terms with thirty (30) days' notice. If the Client disagrees, it may cancel without penalty before the amendments take effect. Continued use of the Service constitutes acceptance of the amended Terms.