Conversion Recovery
Recover the conversions ad blockers and ITP hide
Your consented users buy. But ad blockers stop pixels from firing and Safari ITP kills cookies before the attribution window closes. TrustData captures those conversions server-side and sends them back to your ad platforms.
Server-side capture
Server-side capture catches what pixels miss
TrustData routes tracking through your own domain and captures purchase events server-side — from Shopify webhooks or your CRM — so ad blocker status is irrelevant.
- First-party domain routingAll tracking runs from your domain, not from google-analytics.com or pixel.facebook.com. Ad blocker blocklists don't apply.
- Server-side purchase eventsOrder confirmations are captured from Shopify or your backend before any client-side script runs. The event exists regardless of what the browser does.
- Persistent first-party identifiersWith consent, TrustData sets a first-party cookie on your domain — not subject to ITP's 24-hour cap. Attribution windows hold across sessions.
Signal forwarding
Recovered conversions flow back to your ad platforms
Once captured, TrustData forwards enriched conversion events to Google, Meta, and TikTok via their server APIs — so their algorithms learn from complete data.
- Google Enhanced ConversionsSend hashed customer data alongside conversion events so Google matches more orders to campaigns — even across devices and browsers.
- Meta Conversions API (CAPI)Bypass browser-blocked pixels by sending conversion events server-to-server directly from TrustData to Meta's API.
- TikTok Events APIForward server-side purchase and lead events that ad blocking or ITP would have hidden from TikTok's pixel.
ROI impact
Better signals → better bidding → lower CPAs
More complete conversion data means platforms stop over-spending on non-converting audiences. The feedback loop works as intended.
- Smarter automated biddingGoogle and Meta's ML models learn from your actual conversion rate, not a 70% sample. CPAs adjust downward as bidding reflects reality.
- Higher match ratesEnhanced Conversions and CAPI typically lift conversion match rates by 15–30%, giving platforms more signal to optimize on.
- One consistent numberYou own the conversion definition. One deduplicated source of truth — not three platform dashboards disagreeing by 30–50%.
Frequently Asked Questions
Stop optimizing on incomplete conversion data
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