Independence first
We're not Google, Meta, or TikTok. Our only interest is showing you the reality of your performance, not the version each platform prefers to show you.
Independent analytics for the AI era
TrustData was built for a market where ad platforms grade their own homework and AI engines are replacing the search results page. We give e-commerce brands and agencies the independent data layer they need for both.
Our mission
Give e-commerce brands and agencies an independent analytics platform that works in 2025 and beyond. Clean first-party data, honest attribution, AI brand visibility. All on data you own and control, independent of what ad platforms or AI engines decide to show.
Why we built TrustData
After working with dozens of agencies and e-commerce brands, we kept seeing the same problems.
Marketing teams were working with incomplete, contradictory data. Pixels broke without anyone noticing until the client called. Every ad platform told its own story, claiming 100% credit for the same conversions, making budget decisions based on numbers nobody could actually trust.
Existing solutions stopped at measurement, required an agency, or cost a six-figure budget. Nobody covered all three levels at once: making sure data is reliable, measuring what actually drives revenue, and helping decide where to invest.
Then search started shifting. 70% of discovery queries now return an AI-generated answer instead of a link list. The brands that appear in those answers capture traffic. The ones that don't lose it to competitors who do.
TrustData covers both problems. The data foundation (first-party tracking, attribution, incrementality) and the AI era layer: brand monitoring across 7 AI engines, GEO content audits, and the Lumen agent that investigates anomalies so your team doesn't have to.
By the numbers
What the platform handles today. Figures updated each quarter.
TODO
Events ingested per month
Across all active customer workspaces.
TODO
Active workspaces
Brands and agencies running on TrustData.
7
AI engines monitored
ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, DeepSeek.
EU
Data residency
All first-party data hosted in the European Union.
What guides us
Truth over vanity
No inflated metrics, no over-counting. Reliable data for real decisions, even when reality is less flattering than what platforms report.
Built for what's next
Search is shifting to AI-generated answers. Attribution is getting harder. We build for how marketing measurement works in 2025, not for the playbook from 2019.
Privacy by design
Consent-adaptive dual tracking. Anonymous without consent, full first-party with. GDPR compliant, EU-hosted, data you own.
The team
Martin Préjean
Founder
Former data & marketing consultant. Solving attribution problems from Paris.
What independent analytics actually means
The practical differences that show up in the dashboard and the budget decisions.
| Topic | TrustData | Typical approach |
|---|---|---|
| Who grades the ROAS | Your Shopify or CRM orders, cross-referenced with ad spend | Each ad platform reports its own ROAS, typically over-attributed 30–50% |
| Traffic capture | 92–98% via first-party server-side SDK on your domain | 60–70% with client-side JavaScript blocked by ad blockers, Safari ITP, consent refusals |
| AI search visibility | Included in every tier, 7 engines probed daily | Not offered, or priced as a premium add-on elsewhere |
| Data residency | EU-hosted by default, GDPR-first dual tracking logic | US-hosted, GDPR handled via add-ons and manual DPA review |
| Incrementality | Geo holdouts and time holdouts in the Measure tier | Separate paid add-on or enterprise-only |
| Anomaly investigation | Lumen runs the 30–60 minute triage and returns a verdict | Alerts without investigation, analyst time required |
FAQ
Direct answers.
14-day free trial
See what you're really missing
14-day free trial. 1M events/month included. Get started in 5 minutes without a credit card.