Data-driven (DDA)
Distributes credit based on each channel's actual contribution across all observed conversion paths. Built on your deduplicated first-party data, not platform claims.
Attribution
Fair attribution across all your channels
Google claims 100 conversions. Meta claims 120. Your CRM shows 80. TrustData calculates each channel's real contribution with data-driven attribution combined with classic models.
Attribution models
6 attribution models
No single model fits every decision. Use DDA for budget allocation, last-click to see exactly what your platforms are showing you, and everything in between to understand how channels work together.
First-click
100% credit to the channel that started the journey. Useful for understanding which channels open the door, especially on long consideration cycles.
Last-click
100% credit to the last channel before conversion. Run it to see exactly what each platform is reporting and why it inflates their contribution.
Linear
Equal credit across every touchpoint. A neutral baseline that doesn't favour any channel in the path.
Time decay
More credit to channels close to conversion, less to older ones. Reflects short-cycle decisions where recency matters more than discovery.
Position-based
40% to first touch, 40% to last, 20% split across the middle. For teams that want to reward both acquisition and closing.
Your conversions
Your conversions, clearly
The conversion list is the foundation of everything. See every conversion with its timestamp, value, and the channel sequence that led to it, before any model assigns credit.
Every conversion in one list
All conversions from your Shopify store or CRM, deduplicated and timestamped. The ground truth before attribution models run.
Full customer journey per conversion
For each conversion, see the sequence of touchpoints: which channels were involved, in what order, and how long the journey took.
Value and revenue tracking
Conversions are enriched with order value. Attribution runs on revenue, not just conversion counts.
Customer journeys
Attribution paths at a glance
See the most common channel sequences that lead to conversion. Understand which channels initiate demand, which assist, and which close, across your real customer journeys.
Most common conversion paths
Ranked list of the channel sequences that appear most often in converting journeys. Spot your real acquisition funnel.
Assist vs closer breakdown
Which channels introduce customers to your brand? Which ones seal the deal? DDA quantifies each channel's marginal contribution across every path.
Path length distribution
How many touchpoints does a typical conversion involve? Are multi-channel journeys worth more than single-touch ones? The data answers it.
FAQ
Direct answers.
14-day free trial
Discover your channels' true ROAS
14-day free trial. See the difference between platform attribution and data-driven attribution.