First-party tracking
Collect what a blocklist cannot see
SDK loaded from your own domain, consent-adaptive and ad-blocker resistant because there is no third-party host to block.
Platform overview
From raw events to your next budget call
Tracking, attribution, AI visibility and recommendations on first-party data you own. AI visibility is included in all 4 tiers, from 199 EUR.
Observability
Broken tracking costs money quietly
Broken pixels, failing connectors, silent conversion drops: a tracking problem costs money before anyone notices it. The Trust Center audits your stack daily and opens an investigation the moment a signal drifts.
Investigations
Get the investigation back already done
The investigation an analyst runs in 30 to 60 minutes comes back in seconds, with a verdict to validate or correct.
Alerts
Find the break before it costs you a month
Tracking errors, connector failures and conversion drops are caught and flagged immediately.
Measurement
Every sale gets exactly one credit
Google Ads counts 100, Meta counts 120, your back office recorded 80. TrustData starts from the 80 and hands out one credit per sale. It also tracks your brand across the AI engines.
Attribution
See what each platform claims against your orders
Six models on your deduplicated first-party data, showing what each platform reports against what your real orders show.
AI Visibility (GEO)
Find out where AI answers put you
ChatGPT and Perplexity probed daily, 4 engines as add-ons, Google AI Overviews and AI Mode read per keyword, and your brand tracked against competitors.
Server-side forwarding
Send the same conversion back to the platforms
One definition maps to Google Enhanced Conversions, Meta CAPI and the TikTok Events API, deduplicated against the browser pixel.
Decision
Measurement you can actually act on
Knowing your true ROAS changes nothing until someone moves a budget. Beacon turns the numbers into specific moves with an amount attached, and never touches your ad accounts itself. It tracks each one for 14 days against the drift of your other channels so you find out whether it worked.
Beacon
Work a ranked queue instead of five dashboards
Catches the slow ROAS decay a daily glance misses, then ranks what to do about it, with a 14-day verdict.
Dashboard
Open one view instead of five tabs
Ad spend, first-party site data and real orders in one interactive view, updated every morning.
MCP server
Ask for the number instead of building a view
Claude, ChatGPT or Cursor read your deduplicated tables directly, with no SQL and no export. Ships on every tier.
Everything in one platform
What ships across tracking, measurement and decision.
First-party tracking
Under 5KB compressed, loaded from your domain, collected server-side.
Server-side forwarding
Google Enhanced Conversions, Meta CAPI, TikTok Events API.
AI Visibility (GEO)
ChatGPT and Perplexity probed daily, 4 engines as add-ons, AI Overviews and AI Mode per keyword. Share of voice and tone.
Trust Center
Daily tracking audits and three-layer anomaly investigations, with a verdict for your analyst.
Multi-touch attribution
Six models on deduplicated first-party data. True ROAS per channel.
Beacon
Anomaly detection, one ranked queue, before/after verdicts.
Unified dashboard
Ads, site and real conversions in one view, refreshed every morning.
GDPR compliant
EU-hosted, consent-adaptive dual tracking, data you own.
TrustData vs alternatives
An independent platform, not another tool to reconcile.
Independent source of truth
TrustData
Platform-independentGoogle Analytics 4
PartialOther tools
First-party traffic capture
TrustData
Server-side from your domainGoogle Analytics 4
Client-side tag, consent requiredOther tools
VariableAI Visibility (GEO)
TrustData
6 engines, plus AI Overviews and AI Mode per keywordGoogle Analytics 4
Other tools
Anomaly investigation
TrustData
Automated, 3-layer, verdict in secondsGoogle Analytics 4
Other tools
ManualMulti-touch attribution
TrustData
Data-driven, 6 modelsGoogle Analytics 4
LimitedOther tools
Last-click biasedBudget optimizer
TrustData
Amount, destination, verdictGoogle Analytics 4
Other tools
| Feature | TrustData | Google Analytics 4 | Other tools |
|---|---|---|---|
| Independent source of truth | Platform-independent | Partial | |
| First-party traffic capture | Server-side from your domain | Client-side tag, consent required | Variable |
| AI Visibility (GEO) | 6 engines, plus AI Overviews and AI Mode per keyword | ||
| Anomaly investigation | Automated, 3-layer, verdict in seconds | Manual | |
| Multi-touch attribution | Data-driven, 6 models | Limited | Last-click biased |
| Budget optimizer | Amount, destination, verdict |
FAQ
Direct answers.
5 minutes for the JavaScript SDK, 10 minutes to connect your ad accounts via OAuth. Initial data sync takes a few hours depending on your event volume. Tracking and server-side forwarding are live immediately after setup.
TrustData doesn't use self-reported numbers from Google, Meta, or TikTok. It cross-references your actual Shopify orders with ad spend data to calculate ROAS. Each platform claims full credit for conversions that other platforms also claim. TrustData deduplicates against your real orders and applies one consistent attribution model across all channels.
No. The SDK is under 5KB compressed and loads asynchronously. It does not block page rendering or affect Core Web Vitals. Tracking requests go to a subdomain of your own site, cached at the edge.
AI Visibility monitors how your brand appears in answers from ChatGPT, Perplexity, Gemini, Claude, Mistral and DeepSeek, and in Google's AI Overviews and AI Mode. Over 70% of discovery and category queries now return an AI-generated answer instead of a link list. Where you appear in those answers directly affects traffic and revenue. We include it in every tier because it's as fundamental as tracking your organic rankings.
Yes. TrustData uses dual tracking logic. Without consent: anonymous tracking handled on the server, no personal data stored, no cookies. With consent: full first-party tracking for attribution and server-side forwarding. All data is EU-hosted, compliant with GDPR and the ePrivacy Directive.
14-day free trial
Independent analytics for the AI era
14-day free trial on the Measure tier, 500K pageviews included, no credit card required.