Find the searches you are not capturing yet

A rank tracker fed by Search Console reports on keywords you already appear for, because that is all Search Console can give it. TrustData starts from Google Keyword Planner's discovery universe, which includes keywords you have never had a single impression on. Those rows are tagged net-new and scored alongside everything else, so the list you work from includes the demand you are currently invisible to. Each source is used for what it is good at: Keyword Planner for demand, independent SERP data for organic difficulty and result-page state, Search Console for your actual position, and your own first-party sessions for what a visit is worth.

0 to 100, from three parts. Demand contributes up to 40 points, scaled so that a keyword at 200,000 searches still separates from one at 20,000 instead of both landing on the same score. Organic ease contributes up to 30, derived from keyword difficulty rather than Keyword Planner competition, which measures ad competition and is a different thing. Stage contributes 30 for a net-new keyword or 20 for one sitting in striking distance at position 4 to 15.

Yes, on the keyword row itself. AI Overview presence is reported as a rolling four-week rate with the number of observations behind it, alongside your position among the sources, your citation rate and the snippet shown. Google AI Mode is tracked as a separate surface with its own references and positions, because the two behave differently. Keeping both on the keyword row is the point: you can see the trade between a blue link you lost and a citation you won, on one row, instead of inferring it across two tools.

You connect three: Google Search Console for your positions, clicks and impressions, Google Keyword Planner for the discovery universe and Google-direct volume, and Bing Webmaster Tools for Bing index state, which matters because Bing is the retrieval layer behind ChatGPT search. Your own first-party tracking supplies sessions, conversions and revenue per organic session. On top of those, TrustData adds keyword difficulty, SERP features, backlinks, AI Overview and AI Mode state, and an independent clickstream volume to check Google's numbers against. All of it is included and none of it is a separate purchase.

Not causally, and we will not present it as though you can. SEO sits in the leading-indicator regime: rankings, citation rate, share of voice, coverage, each reported with its noise level. Estimated sessions and revenue at top 3 are modelled projections, labelled as such in the interface, and they exist to size a bet rather than to close a loop. Causal claims are reserved for paid media, audiences and smart links, where geo, time and platform holdout tests can carry them with explicit confidence intervals. That line is deliberate and we do not cross it.