Marketing Tracking & Attribution Glossary | TrustData
What Is First-Party Tracking?
First-party tracking collects data through your own domain instead of third-party scripts. Every major ad platform switched to first-party cookies between 2017 and 2019 — but first-party cookies alone don't solve the data loss problem.
Why Is GA4 Missing So Much Traffic? (And How to Get It Back)
GA4 typically captures only 60–70% of your actual website traffic. The other 30–40% is invisible due to ad blockers, browser privacy restrictions, consent refusals, and technical failures. Here is what causes it and how to fix it.
Marketing Attribution: The Complete Guide for E-Commerce Brands
Marketing attribution determines which ads actually drive revenue — and which ones just take credit. This guide covers every major attribution model, why ad platforms systematically over-count conversions, and how to fix it.
What Is Marketing Observability?
Marketing Observability is the ability to know, in real time, whether your marketing data is complete, reliable, and actionable. If analytics tells you what happened, observability tells you whether you can trust the answer.