Freelance analysts and consultants
You manage 5 to 10 clients on the side. You can't spend an hour digging through GA4 every time a client pings you about a ROAS drop. Lumen does the boring work, you keep the strategic call.
Lumen Standalone, €29 per property per month
The anomaly triage agent that does the grunt work for you
When ROAS drops or conversions tank, Lumen runs the same 30 to 60 minute checklist your analyst would, in seconds. They get a structured diagnosis to validate, correct, or escalate. Available standalone or included in TrustData Measure tier and above.
Who it's for
Built for the people who can't waste an hour on every alert
Three profiles use Lumen. Freelance analysts juggling 5 to 10 clients. Agencies running performance for dozens of brands. In-house teams whose analyst is stretched too thin to investigate every anomaly by hand.
Performance marketing agencies
20+ clients, 5 ad platforms each, alerts firing all day. Lumen runs a structured investigation on every anomaly so your analysts focus on actions, not on hunting through dashboards.
In-house teams with a stretched analyst
Your analyst is great, they're just juggling ten things at once. Lumen handles the investigation grunt work so they spend their time on the strategic decisions only a human can make.
How it works
Same agent, same diagnoses, no feature gating
Lumen Standalone runs the exact same three-layer investigation as the bundled version. No locked features, no enterprise upsell. €29 per property per month, billed monthly.
Connect your tracking and ad platforms
5-minute setup. Lumen connects to your existing tracking, your ad accounts, and your conversion data. No engineering required.
Lumen investigates every anomaly automatically
ROAS decay, CPA spikes, conversion drops, tracking errors. Each alert spawns a fresh three-layer investigation. Diagnosis ready in seconds.
Validate, correct, or escalate the verdict
The diagnosis lands in your inbox. Validate in one click, correct it if you disagree, or escalate to a senior. Lumen learns from every verdict.
Human-in-the-loop
A second pair of eyes, never a replacement
Lumen does not replace your analyst. It hands them a structured diagnosis they can validate, correct, or dig deeper into. The strategic call stays with the human.
Lumen diagnoses, you decide
Every verdict requires human validation. No auto-remediation, no silent changes to your tracking or campaigns. You stay in control.
Drill into every check result
Want to see the raw data behind a Layer 2 spend probe? One click. Lumen is transparent, not a black box.
Lumen learns from your team
Every verdict you validate or correct feeds back into Lumen. It gets sharper on your business and your team's judgement over time.
What's in Lumen Standalone
Every Lumen capability, no feature gating. Same agent as the bundled version on Measure tier and above.
Auto-investigation on every anomaly
ROAS decay, CPA spikes, conversion drops, tracking errors, sync failures. Every alert spawns a fresh investigation.
Three-layer root cause analysis
Layer 1 data integrity, Layer 2 root cause probes (spend, traffic, creative, funnel, UTM), Layer 3 external context.
Verdict ready for human review
One-paragraph diagnosis with confidence level. Validate, correct, or escalate in one click.
Plain-text follow-up questions
Need more detail on a specific check? Ask Lumen in plain text. It runs the extra check and updates the verdict.
Investigation inbox
All your investigations and verdicts in one place. Filter by status, anomaly type, or property.
Lumen learns from your team
Every validated or corrected verdict feeds back into Lumen. Sharper on your business over time.
Email notifications
Get notified when an investigation is ready for review. Alerts you can act on.
One property included
Lumen Standalone covers one property per month. A property is a logical user base within an organization; multiple websites or apps can roll up into one property. Add more properties as you grow.
What Lumen takes off your analyst's plate
The step-by-step checklist an analyst runs by hand when ROAS drops, and what Lumen does in seconds.
| Step | Manual triage | Lumen |
|---|---|---|
| Check that tracking is firing | Open GA4, open dashboard, check last-4-hour pixel health on 5 accounts | Layer 1 data integrity probe, seconds |
| Identify which channel dropped | Pivot by source, compare to last week, last month, seasonality | Automatic per-channel attribution delta with baseline comparison |
| Check spend vs plan | Log into 4 ad platforms, download spend, compare to plan | Layer 2 spend probe across connected ad accounts |
| Check UTM and redirect chains | Click through ad URLs, check landing page, check for broken redirects | Layer 2 funnel + UTM probe, surfaces broken redirects automatically |
| Check creative and bid changes | Pull last 7 days of creative rotation and bid changes across platforms | Layer 2 creative probe, flags material changes correlated with drop |
| External context | Check competitor promotions, seasonality, news, platform outages | Layer 3 external context with known platform incidents and calendar signals |
| Verdict | Write a summary, send to client or manager, wait for feedback | Structured diagnosis with confidence level, one-click validate/correct/escalate |
FAQ
Direct answers.
14-day free trial
Free up your analyst
Add Lumen to your stack for €29 per property per month, or get it included on TrustData Measure tier and above. Cancel anytime.