Is TrustData a replacement for Northbeam?

Yes for most mid-market brands. Northbeam and TrustData both provide multi-touch attribution on deduplicated first-party data, incrementality testing, and a unified view of ad spend across Meta, Google, and TikTok. TrustData adds AI visibility monitoring in every tier, tracking audits and anomaly investigations, and is EU-hosted by default. Northbeam's MMM layer is more developed for enterprise brands with EUR 5M+ monthly ad spend; below that, TrustData delivers the same attribution value at a fraction of the price.

How does TrustData's pricing compare to Northbeam's?

Northbeam is enterprise-priced, typically starting around USD 1,000–1,500 per month for growing brands and scaling well into five figures for large accounts. TrustData starts at EUR 199/month (Measure), which already includes full multi-touch attribution. AI visibility is included in every tier, with ChatGPT and Perplexity probed on every plan and Google AI Overviews read per keyword, with Gemini, Claude, Mistral, DeepSeek and Google AI Mode as add-ons. On equivalent attribution scope, TrustData is typically 5–7x cheaper, with AI visibility that Northbeam does not offer.

Does Northbeam have AI visibility monitoring?

No. Northbeam focuses on paid media attribution and media mix modeling. It does not monitor how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, or other engines. TrustData includes AI visibility in every plan with daily probes on ChatGPT and Perplexity, plus Google AI Overviews read per tracked keyword, Brand Health Score, share of voice, and GEO page audits.

Does TrustData run media mix modeling (MMM)?

TrustData provides multi-touch attribution with DDA on 6 models plus geo holdout designs for incrementality. MMM is not built and is not on the near roadmap. Full MMM with saturation curves and adstock decay is on the roadmap for the Optimize and Prove tiers. For brands with under EUR 5M monthly ad spend, multi-touch attribution + incrementality typically provides the same decision quality as MMM, at a fraction of the complexity.

Can agencies use TrustData for multiple clients?

Yes. TrustData has a dedicated agency tier with unlimited organizations, per-client dashboards, white-label reporting, and volume discounts (30% off at 1–4 clients, 35% at 5–14, 40% at 15+). Every client gets data isolation, their own connectors, and isolated billing. Northbeam's agency model exists but pricing scales aggressively with account count, which makes it cost-prohibitive for smaller agencies.

Is TrustData GDPR compliant?

Yes, by design. TrustData uses dual tracking logic. Without consent: anonymous server-side tracking with hashed IP and User-Agent, no personal data stored. With consent: full first-party tracking for attribution and conversion syncing. All data is EU-hosted. Northbeam is US-hosted, which matters for EU and UK brands needing data residency for ePrivacy or UK GDPR compliance.

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AttributionCornerstone· Updated Aug 14, 2026

TrustData vs Northbeam: Full Comparison (2026)

Northbeam is a DTC attribution platform with MMM. TrustData adds AI visibility in every tier, tracking audits and anomaly investigations, and EU hosting. Here's an objective feature-by-feature breakdown.

By Martin Préjean·Founder

TrustData vs Northbeam: Attribution Depth at Different Prices

Northbeam is a DTC marketing attribution platform with multi-touch attribution, media mix modeling (MMM), and creative analytics. It targets mid-market and enterprise brands spending EUR 1M+ monthly across Meta, Google, and TikTok Ads.

TrustData is an independent marketing analytics platform covering observability (is your data reliable), measurement (what drives revenue), and decision (where to invest). AI visibility is included in every tier.

Both platforms share the attribution core. They diverge on AI visibility, observability, EU coverage, and price.

Feature-by-Feature Comparison

Feature	TrustData	Northbeam
Traffic capture rate	92–98% (first-party server-side)	85–95% (pixel + server-side)
Multi-touch attribution	DDA + 5 classic models	DDA + classic models
Conversion deduplication	Against Shopify/CRM ground truth	Against platform + order data
Incrementality testing	Geo holdout designs, platform lift	Geo holdouts, lift tests
Media mix modeling (MMM)	Not built, and not before 2027	Yes, core offering
AI visibility monitoring	Included in every tier	None
Brand Health Score	0–100 daily score	None
GEO page audits	Automated content scoring	None
Anomaly triage agent	Trust Center: tracking audit + investigations with a verdict	Alerts only
Creative analytics	Included, ad-level performance	Deep, including creative fatigue modeling
Agency multi-client	Unlimited orgs, white-label, volume discounts	Available, enterprise pricing
Data hosting	EU-hosted	US-hosted
Server-side conversions (CAPI)	Google, Meta, TikTok	Google, Meta, TikTok
Pricing (entry)	From EUR 199/month (Measure)	From ~USD 1,000/month
Pricing (growth)	EUR 497/month (Optimize)	Enterprise quotes
Time to first value	Days	Weeks

Where Northbeam Wins

Northbeam is a solid enterprise attribution platform with strengths TrustData does not yet match:

Media mix modeling depth: Mature MMM with saturation curves, adstock decay, and brand-level reporting. TrustData ships multi-touch attribution today and its incrementality designs have not yet concluded a customer test; full MMM is on the roadmap.
Enterprise brand-level reporting: Deep dashboards tuned for portfolio-scale DTC brands with dedicated CSMs.
Creative fatigue modeling: Advanced ad-level analytics for creative teams running dozens of variants daily.
Account-level support: High-touch onboarding and ongoing analytics support included at enterprise tiers.

For brands with EUR 5M+ monthly ad spend and dedicated analytics teams, Northbeam's MMM layer and account management can justify the premium price.

Where TrustData Wins

TrustData is built for the 90%+ of brands below enterprise scale, and for the market shift already underway:

AI visibility included: The only marketing analytics platform with AI search monitoring in every tier. For brands under EUR 10M revenue, AI visibility is increasingly where discovery happens, and Northbeam does not cover it.
Trust Center observability: When tracking breaks or conversions drop, a structured 30 to 60 minute investigation runs and returns a verdict. Northbeam alerts; the investigation returns a diagnosis.
Price-to-value: 5–15x cheaper on equivalent attribution scope. A growing DTC brand can run TrustData's Measure tier plus AI visibility for less than half the cost of a Northbeam starter plan.
EU hosting: Data residency in the European Union by default. Critical for EU and UK brands under ePrivacy and UK GDPR.
Speed to value: Setup takes 15 minutes for the core pipeline. Northbeam's enterprise onboarding is weeks and typically requires vendor-led configuration.
Independence from a single stack: Shopify, WooCommerce, BigCommerce, custom, the same dashboard works across them.

The Real Question: How Big Is the Decision You're Making?

Northbeam is priced for brands whose attribution choice affects 8-figure annual ad budgets, where the EUR 12K+/year subscription is rounded off as a rounding error.

TrustData is priced so a growing brand spending EUR 50K–500K monthly on ads can get independent attribution, incrementality, Trust Center observability, and AI visibility for EUR 1,800–17,000 per year. If Northbeam's MMM is overkill for your spend level, TrustData provides the same budget-decision quality without the enterprise price tag or the AI-visibility blind spot.

Frequently Asked Questions

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