Is TrustData a replacement for Elevar?

For Shopify brands that use Elevar primarily for server-side conversion forwarding to Google and Meta, TrustData covers the same need plus adds multi-touch attribution, AI visibility across 7 engines, Lumen anomaly triage, incrementality testing, and a unified dashboard. Elevar is a tracking-forwarding tool; TrustData is the full analytics platform. Brands that move off Elevar typically do so when they realize they need attribution and AI visibility, not just a GTM pipeline.

Does Elevar have AI visibility monitoring?

No. Elevar is focused on server-side tracking and conversion forwarding via Google Tag Manager. It does not monitor how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, or other engines. TrustData includes AI visibility in every plan with daily probes across 7 AI engines, Brand Visibility Index, share of voice, and GEO page audits.

Does TrustData replace my Google Tag Manager setup?

TrustData works alongside or instead of GTM depending on your setup. The TrustData JavaScript SDK loads from your own domain and sends events directly to your tracking pipeline; server-side conversions are forwarded to Google Enhanced Conversions, Meta CAPI, and TikTok Events API via native connectors, without GTM. If you already run a GTM server container, TrustData coexists with it; the attribution and AI visibility layers do not depend on GTM either way.

How does the pricing compare?

Elevar pricing starts around USD 40–100/month for Shopify plans and scales with GMV and features. TrustData starts at EUR 49/month with AI visibility included in every tier. On entry plans the headline prices are comparable; the key difference is scope: Elevar buys you tracking-forwarding, TrustData buys you tracking-forwarding plus multi-touch attribution plus AI visibility plus Lumen observability. For brands that already own Elevar, TrustData is typically a consolidation win rather than an addition.

Does TrustData support non-Shopify stacks?

Yes. TrustData supports Shopify, WooCommerce, BigCommerce, and custom stacks via the JavaScript SDK and REST API. Elevar is Shopify-first, with limited support beyond that ecosystem. For brands planning expansion into non-Shopify regions or multi-stack operations, TrustData is the portable choice.

Is TrustData GDPR compliant?

Yes. TrustData uses dual tracking logic: anonymous server-side without consent, full first-party with consent. All data is EU-hosted. Elevar is US-based with GDPR capability dependent on how you configure GTM and consent mode. For EU-native brands, TrustData's EU-by-default posture removes a layer of DPA and data-residency complexity.

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TrackingCornerstone· Published Apr 16, 2026

TrustData vs Elevar: Full Comparison (2026)

Elevar is a Shopify server-side tracking tool focused on GTM. TrustData is a full marketing analytics platform with AI visibility in every tier. Here's an objective feature-by-feature breakdown.

By Martin Préjean·Founder

TrustData vs Elevar: Tracking Tool vs Analytics Platform

Elevar is a Shopify-focused server-side tracking tool. It specializes in Google Tag Manager server containers, conversion forwarding to Google and Meta, and data layer management for Shopify DTC brands.

TrustData is an independent marketing analytics platform. First-party tracking is one layer of it; the platform also delivers multi-touch attribution, AI visibility monitoring across 7 engines, Lumen anomaly triage, and a unified decision layer.

The two tools overlap on tracking. They diverge everywhere else.

Feature-by-Feature Comparison

Feature	TrustData	Elevar
Primary purpose	Full marketing analytics platform	Server-side tracking + GTM forwarding
Traffic capture rate	92–98% (first-party SDK from your domain)	Similar when properly configured via GTM
Stack support	Shopify, WooCommerce, BigCommerce, custom	Shopify-first
GTM server container	Not required; works independently	Core product
Multi-touch attribution	DDA + 5 classic models, included	Not included
Conversion deduplication	Against Shopify/CRM ground truth	Partial, via data layer hygiene
AI visibility monitoring	7 engines, included	None
Brand Visibility Index	0–100 daily score	None
GEO page audits	Automated content scoring	None
Incrementality testing	Geo holdouts, time holdouts	None
Budget optimizer	Response curves + verdicts	None
Anomaly triage agent	Lumen: 3-layer investigation	Monitoring on pixel firing
Unified dashboard	Yes, ads + site + orders	No (Elevar is a pipeline, not a UI)
Server-side conversions (CAPI)	Google, Meta, TikTok, native	Google, Meta, TikTok, via GTM
Data hosting	EU-hosted	US-hosted
Pricing (entry)	From EUR 49/month	From ~USD 40–100/month

Where Elevar Wins

Elevar has a specific, defensible niche: Shopify server-side tracking done by teams that live in GTM.

GTM expertise: Deep server-container integration for teams standardized on Google Tag Manager as their tracking layer.
Shopify data layer: Mature Shopify data layer management that simplifies event consistency across themes, headless setups, and checkout extensions.
Focused scope: Doesn't try to be an analytics platform; does one thing well.
Shopify community: Strong presence in the Shopify-agency ecosystem and app store reviews.

If your team is tracking-heavy, GTM-standardized, and your analytics sit elsewhere (GA4, Triple Whale, Looker), Elevar fits neatly into that stack.

Where TrustData Wins

TrustData is a different scope and a different solution for brands that want tracking, attribution, and decisions under one roof.

Full analytics platform: You don't just get server-side conversions — you get attribution, AI visibility, incrementality, Lumen, and a dashboard. Elevar delivers one layer; TrustData delivers all three (observability, measurement, decision).
AI visibility in every tier: Monitoring across ChatGPT, Gemini, Claude, Perplexity, Mistral, Grok, DeepSeek. Elevar does not cover AI visibility at any tier.
GTM-independent: The TrustData SDK and server-side conversions work with or without GTM. For brands who don't want to standardize on GTM, TrustData removes that constraint.
Multi-stack: Not Shopify-locked. Same dashboard for WooCommerce, BigCommerce, custom stacks, B2B pipelines.
Lumen: Real anomaly triage, not just pixel-fire monitoring. A structured 30–60 minute investigation with a verdict.
EU hosting: Data residency in the European Union by default.
Consolidation economics: For a brand paying for Elevar plus a separate attribution tool plus a separate AI visibility tool, TrustData replaces all three at typically lower total cost.

The Real Question: Tracking Layer or Decision Layer?

Elevar is a tracking tool, full stop. It does that tracking well for Shopify teams in a GTM-centric stack.

TrustData is an analytics platform that happens to include first-party tracking. If you want the tracking piece solved, Elevar is a clean choice. If you want the tracking piece solved and know what to do with the data — attribution, AI visibility, incrementality, budget decisions — TrustData delivers all of it in one place, on a broader stack, with AI visibility included.

Frequently Asked Questions

Tracking + attribution + AI visibility in one platform

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